# Genderless Performance Apparel Kiko Kostadinov Unveils a Look at the ASICS NOVALIS Series By Amy Duong | Published 2023-08-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/asics-novalis References: [hypebeast](https://hypebeast.com/uk/2023/8/kiko-kostadinov-asics-novalis-line-launch-info) & [kikokostadinov](https://kikokostadinov.com/) London-based designer Kiko Kostadinov unveils a look at the highly anticipated [ASICS NOVALIS](https://www.trendhunter.com/trends/gelteremoa-sneaker) line that was first teased to the public earlier this year. The collection is designed by Kostadinov himself with the help of his womenswear team to result in a [genderless range](https://www.trendhunter.com/trends/humanrace-4) that connected the "mind, body, and sound through everyday performance activities." The capsule is made up of minimal designs that stay close to the design language of ASICS and its athletic values. Contemporary looks are meant to focus on pushing innovation and function. It kicks off with a series of tees in dusty yellow and purple tones. It is detailed with exposed stitching around the sleeves and chest complete with branding at the center. Other items include matching trousers, bomber jackets, and flared trousers. Image Credit: Kiko Kostadinov, [hypebeast](https://hypebeast.com/uk/2023/8/kiko-kostadinov-asics-novalis-line-launch-info), [kikokostadinov](https://kikokostadinov.com/) ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 79% | Activity: 68% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Genderless Performance Apparel:** The ASICS NOVALIS line offers a genderless range of minimal designs that connect the mind, body, and sound through everyday performance activities. - **Contemporary Athletic Fashion:** The collection's contemporary looks push innovation and function, staying true to the design language and athletic values of ASICS. - **Exposing the Stitching Trend:** The exposed stitching trend is showcased in the ASICS NOVALIS line, adding a unique and stylish detail to the apparel. ### Sectors Adopting This - **Fashion and Apparel:** The genderless performance apparel trend presents opportunities for the fashion and apparel industry to cater to a wider range of consumers. - **Athletic Footwear:** The ASICS NOVALIS line highlights the demand for innovative performance footwear that combines style and functionality. - **Athletic Equipment and Accessories:** The trend towards genderless performance apparel opens up opportunities for the athletic equipment and accessories industry to offer complementary products. ## Related on Trend Hunter - [Fashionable Sportswear Collaborations](https://www.trendhunter.com/trends/asics-novalis-release.md) - [Technical Breathable Mesh Sneakers](https://www.trendhunter.com/trends/gelteremoa-sneaker.md) - [Futuristic Minimal Technical Sneakers](https://www.trendhunter.com/trends/gelteremoa.md) - [Nature-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/ub10s-gelkayano-20.md) - [Performance-Driven Footwear Collabs](https://www.trendhunter.com/trends/bandit-x-asics-capsule.md) - [Japanese Workwear-Honoring Shoes](https://www.trendhunter.com/trends/gelkiril-3.md) - [Stylish Technical-Centric Mules](https://www.trendhunter.com/trends/novalis-gelstyrax-mule.md) - [Sleek Collaborative Tech Sneakers](https://www.trendhunter.com/trends/asics-gelteremoa.md) - [Genderless Court-Ready Apparel](https://www.trendhunter.com/trends/humanrace-4.md)