# Floating Footwear Ads The ASICS Levitation Video Shows You the Shoe's Ability to Battle Gravity By John Hickman | Published 2011-04-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/asics-levitation References: [youtube](http://www.youtube.com/watch?v=NxQqykRm2rc) & [asicsamerica](http://www.asicsamerica.com/33byasics/) With no help from computer animation or digital magic comes the ASICS Levitation campaign. VITRO San Diego built the world’s largest floating shoe for the ad, showcasing a replica of the [ASICS GEL-Blur 33](https://www.trendhunter.com/trends/small-wins-add-up). The ASICS Levitation stands at 72 square feet, is made of 3,000 ping pong balls, and hovers 2 feet off the ground. ASICS Levitation was filmed at a loft near downtown Los Angeles by [TWC](https://www.trendhunter.com/trends/airbass-encore-x) films. It took 2 industrial air compressors and 24 air valves to ensure that all 3,000 ping pong balls stayed off the ground. You can see VITRO’s [ASICS Levitation commercial](https://www.trendhunter.com/trends/asics-desk-break) starting the week of April 11th during the NBA playoffs. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 65% | Activity: 74% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science) ## Key Themes ### Key Themes Behind This Trend - **Floating Footwear Ads:** Opportunity for brands to create attention-grabbing ads by showcasing their products in unique and unconventional ways, such as levitating footwear. ### Where This Applies - **Advertising:** Disruptive innovation opportunity for advertising agencies to create memorable campaigns using unconventional techniques like floating footwear ads. ## Related on Trend Hunter - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Mesh-Heavy Collaborative Footwear](https://www.trendhunter.com/trends/hal-studios.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Musical Wellbeing Campaigns](https://www.trendhunter.com/trends/move-your-body-move.md) - [Technical Footwear Projects](https://www.trendhunter.com/trends/hyper-taping.md) - [Hyper-Futuristic Running Shoes](https://www.trendhunter.com/trends/fast-rb-nitrotm-elite.md) - [Artful Solid Silver Sneakers](https://www.trendhunter.com/trends/gelnimbus-101-1.md) - [Motivational Footwear Campaigns](https://www.trendhunter.com/trends/asics-desk-break.md) - [Seaside Running Shoes](https://www.trendhunter.com/trends/gelds-trainer-14-1.md)