# Co-operative Shoe Campaigns Asics Plays Networking Game for 'Left and Right' Ads By Andrew Robichaud | Published 2009-07-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/asics-left-and-right References: [hypebeast](http://hypebeast.com/2009/07/asics-left-and-right-campaign/) & [designboom](http://www.designboom.com/weblog/cat/13/view/6935/asics-left-and-right-campaign.html) Asics has put together a very clever way to pump up their [shoe sales](https://www.trendhunter.com/trends/speed-shopping). [Asics released a one-item package](https://www.trendhunter.com/trends/bandit-x-asics-capsule) to 10 participants in order to set up the "Left and Right" campaign. The [80's footwear line](https://www.trendhunter.com/trends/gelventure-6-1) asked the simple commonsensical question of, “What’s a left without a right?” Each package handed out has a message on the front of the case explaining the campaign, but as for that one item inside the case, it’s actually a half item. The idea behind the campaign was for the participants to find their other half (left or right) in order to put together the little item. The different containers consisted of (all small items, and not real) a bike, a watch, a car, a stereo, a phone, etc. It’s an interesting co-operative campaign, but could quite possibly grab a fair amount of positive attention. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 28% | Activity: 15% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Co-operative Campaigns:** Opportunities to create collaborative marketing campaigns that engage consumers and drive sales. - **Interactive Packaging:** Innovation in product packaging that encourages consumer participation and interaction. - **Novelty Promotions:** Creating unique and attention-grabbing promotional campaigns that generate positive attention and brand excitement. ### Where This Applies - **Footwear:** Using co-operative campaigns and interactive packaging to enhance the consumer experience and increase shoe sales. - **Marketing and Advertising:** Tapping into the power of collaborative campaigns and novelty promotions to create memorable and effective marketing strategies. - **Consumer Goods:** Applying innovative packaging and promotional techniques to enhance product appeal and attract consumer interest. ## Related on Trend Hunter - [Sneaker-Stealing Campaigns](https://www.trendhunter.com/trends/rob-it-to-get-it.md) - [Musical Wellbeing Campaigns](https://www.trendhunter.com/trends/move-your-body-move.md) - [Running-Inspired Global Campaigns](https://www.trendhunter.com/trends/run-as-one.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Collaborative Layered Technical Sneakers](https://www.trendhunter.com/trends/gelquantum-360-viii-1.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Trainer-Collaborative QSR Campaigns](https://www.trendhunter.com/trends/jd-and-wingstop-uk.md) - [Gen Alpha Fitness Influencers](https://www.trendhunter.com/trends/asics-little-reminders.md)