# Bottle Rocket-inspired Kicks This Patriotic Pair of ASICS Gel-Lyte III's Are a Collaboration By Rebecca Byers | Published 2015-06-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/asics-gellyte References: [freshnessmag](http://www.freshnessmag.com/2015/06/18/villa-x-wale-x-asics-gel-lyte-iii-bottle-rocket/) & [ruvilla](https://www.ruvilla.com/) The [ASICS](https://www.trendhunter.com/trends/gelkayano-121) Gel-Lyte III Bottle Rocket are a three-way collaboration between the sneaker producers, entertainer Wale and iconic Philadelphia retail chain Villa. Particularly well-timed given the upcoming Independence Day festivities, the red, white and blue sneakers will be available exclusively at Villa stores and through their online shop after June 26, 2015. The patriotic sneakers are certainly appropriate all year, although they would make a particularly poignant addition to any Fourth of July outfit. The sneakers boast a black base with opposing blue and red side stripe panels on either side. The special edition ASICS Gel-Lyte III's also feature silver stars that peek through the black mesh base. The ASICS Gel-Lyte III Bottle Rocket kicks will be made available in men's and grade school sizes. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 54% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Why This Trend Is Growing - **Limited Edition Collaborations:** Brands collaborating with celebrities and retailers to create exclusive products, tapping into the demand for unique and collectible items. - **Patriotic Fashion:** Designing clothing and accessories that incorporate patriotic colors and symbols, appealing to consumers looking to express their national pride. - **Online Exclusive Releases:** Launching products exclusively through online channels, leveraging the convenience and reach of e-commerce platforms to create buzz and drive sales. ### Industries Being Reshaped - **Fashion:** Fashion brands partnering with entertainers and retailers to create limited edition products that appeal to niche markets. - **Footwear:** Footwear companies developing special edition sneakers with unique designs and features, targeting collectors and sneaker enthusiasts. - **E-commerce:** Online retailers offering exclusive releases, creating opportunities for increased website traffic, customer engagement, and sales. ## Related on Trend Hunter - [Metallic Red-Tinged Sneakers](https://www.trendhunter.com/trends/gelkayano-121.md) - [Iconic Anime-Inspired Shoes](https://www.trendhunter.com/trends/gelnyc-2.md) - [Nature-Inspired Multi-Color Sneakers](https://www.trendhunter.com/trends/delamere.md) - [Retro Pastel Tonal Sneakers](https://www.trendhunter.com/trends/skyhand-shoes.md) - [Collaborative Minimal Blue Sneakers](https://www.trendhunter.com/trends/gt2160-sneaker-4.md) - [Nature-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/ub10s-gelkayano-20.md) - [Metallic Joint-Crafted Sneakers](https://www.trendhunter.com/trends/gelkayano-12.md) - [Neon-Tinged Technical Sneakers](https://www.trendhunter.com/trends/gelsekiran-1.md) - [Breathable Mesh Joint Sneakers](https://www.trendhunter.com/trends/gt2160-sneaker-3.md)