# Beach Bum Sneaker Pictorials Ronnie Fieg's Asics Gel III Drops in a New Colorway By Ryan Hinkson | Published 2010-08-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/asics-gel-iii References: [highsnobiety](http://www.highsnobiety.com/news/2010/08/25/ronnie-fieg-x-asics-gel-lyte-iii-the-cove/) & [ronniefieg](http://www.ronniefieg.com/blog/?p=2588) Sneaker designer Ronnie Fieg's newest colorway for the [Asics](https://www.trendhunter.com/trends/ub10s-gelkayano-20) Gel III are called "The Cove" and are said to have been inspired by the Bahamas. The [ocean-blue kicks](https://www.trendhunter.com/trends/mistcream) really stand out, which is quite the task when model Soraya Yd is in all of the shots as well. This is not the first time Ronnie Fieg has used a beautiful model to help promote the Asics Gel III, and hopefully this will not be the last time. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 58% | Activity: 36% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Ocean-inspired Sneakers:** The success of the Asics Gel III 'The Cove' shows that consumers are looking for more unique colorways and designs inspired by nature. - **Model-inclusive Marketing Campaigns:** Using models in sneaker promotional material, as Ronnie Fieg has done with Soraya Yd, can help capture consumer attention and create buzz around new releases. - **Luxury Sneaker Collaborations:** Collaborating with high-end designers like Ronnie Fieg is a strategy that can help brands elevate their image and attract consumers willing to pay a premium price for unique sneakers. ### Where This Applies - **Fashion Retail:** Retailers can take advantage of the trend toward nature-inspired fashion by stocking more sneakers with earth tones and oceanic colors. - **Modeling and Advertising:** Brands can benefit from using models in their promotional material to help create a unique identity for their products and increase brand awareness. - **Footwear Design:** Designers can look for new collaboration opportunities with high-end retailers and luxury brands to create unique and desirable sneaker designs. ## Related on Trend Hunter - [Nature-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/ub10s-gelkayano-20.md) - [Neon-Tinged Technical Sneakers](https://www.trendhunter.com/trends/gelsekiran-1.md) - [Dynamic Tonal Sleek Runners](https://www.trendhunter.com/trends/blue-neptune.md) - [Retro Aesthetic Lifestyle Trainers](https://www.trendhunter.com/trends/gelsekiran.md) - [Collaborative Minimal Blue Sneakers](https://www.trendhunter.com/trends/gt2160-sneaker-4.md) - [Minimal Earth Toned Sneakers](https://www.trendhunter.com/trends/gelk1011.md) - [Neutral Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/gelnyc-5.md) - [Japanese Workwear-Honoring Shoes](https://www.trendhunter.com/trends/gelkiril-3.md) - [Pink-Tinged Technical Sneakers](https://www.trendhunter.com/trends/pink-glo-colorway.md)