# Sports Lab Interactive Retail The New ASICS Flagship in Paris Offer High-Tech Customization By Rebecca Byers | Published 2015-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/asics-flagship References: [retaildesignblog.net](http://retaildesignblog.net/2015/08/20/the-home-of-asics-flagship-store-by-wests-design-paris-france/) The recently debuted [ASICS](https://www.trendhunter.com/trends/asics-personalization-studio) flagship in Paris is a high-tech experiential retail concept that features state of the art fitness equipment. The first showcase of the brand's new retail concept, the store's impressive technological offerings power a [customization service](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc) called 'ASICS Motion ID.' The 'ASICS Motion ID' system boasts cutting edge motion sensor technology that captures an individual's natural posture and style of movement in order to help staff recommend the right running shoe for their athletic pursuits. The vibrant multistory ASICS flagship features stylized neon signs and color-coordinated mannequins that are enough to tempt almost anyone into taking up running. The immersive in-store concept recently debuted by ASICS is a powerful example of the progression of retail marketing. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Experiential Retail:** The ASICS flagship in Paris showcases an immersive in-store concept, highlighting the trend of experiential retail. - **High-tech Customization:** ASICS Motion ID system utilizes cutting-edge motion sensor technology, presenting opportunities for high-tech customization in the retail industry. - **Progression of Retail Marketing:** The ASICS flagship represents a powerful example of the progression of retail marketing, signaling a trend towards more innovative and interactive concepts. ### Who This Affects Most - **Sports Retail:** The ASICS flagship store demonstrates the potential for disruptive innovation in the sports retail industry through its high-tech features such as ASICS Motion ID. - **Fitness Equipment:** The ASICS flagship's state-of-the-art fitness equipment highlights the potential for disruptive innovation within the fitness equipment industry, integrating technology to enhance the customer experience. - **Fashion Retail:** The ASICS flagship's vibrant multistory design showcases a disruptive innovation opportunity for the fashion retail industry, by creating an immersive and visually captivating environment. ## Related on Trend Hunter - [Personalized Footwear Pop-Ups](https://www.trendhunter.com/trends/asics-personalization-studio.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Experiential Retail Destinations](https://www.trendhunter.com/trends/lacoste-cf-pacific-centre.md) - [Elevated Performance Running Shoes](https://www.trendhunter.com/trends/metaspeed-paris.md) - [Marathon-Inspired NYC Pop-Ups](https://www.trendhunter.com/trends/bandit-x-asics.md) - [Colorfully Immersive Retail Experiences](https://www.trendhunter.com/trends/athletic-propulsion-labs-store.md) - [Multi-Sensory Flagship Stores](https://www.trendhunter.com/trends/kate-shibuya.md)