# Stylishly Updated Performance Shoes Harmony Paris Puts a Stylish & Updated Spin on ASICS Designs By Kalin Ned | Published 2018-12-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/asics-design References: [hypebeast](https://hypebeast.com/2018/9/harmony-paris-asics-gel-venture) & [en.harmony-paris](https://en.harmony-paris.com/editorials/harmony-for-asics/harmony-for-asics/harmony-for-asics/1472/n8/d0/s/p/c/b/e.html) Contemporary fashion label [Harmony Paris](https://www.trendhunter.com/trends/hydrating-gel) puts a stylish spin on [ASICS](https://www.trendhunter.com/trends/gelventure-6-1) designs. The [GEL](https://www.trendhunter.com/trends/small-wins-add-up)-Venture capsule offers a number of new colorways and textures to the footwear label's iconic silhouettes. The project is overseen by Harmony Paris' creative director — David Obadia. The collaboration produces two ASICS designs that fuse aesthetics with functionality. For one, the footwear is adorned with a "minimalist and monochrome aesthetic" — Harmony Paris' preferred approach to fashion. In addition, the running shoes boast cutting-edge technology from ASICS. The GEL system, for example, is a cushioning system that provides superior shock absorption, higher durability and traction rates. In addition, the shoes are breathable and boast a "redesigned midsole for added comfort." The fusion of the creative visions of ASICS and Harmony Paris has been in the works for over a year. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 17% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Performance-fashion Hybrid:** The collaboration between ASICS and Harmony Paris creates a trend of combining performance features with high-end fashion aesthetics. - **Collaborative Capsule Collections:** Capsule collections between brands that specialize in different industries are becoming a trend, as seen with the partnership between ASICS and Harmony Paris. - **Reimagining Iconic Designs:** Reimagining iconic designs with updated aesthetics is a trend that Harmony Paris and ASICS are embracing to cater to consumer demands. ### Industries Being Reshaped - **Fashion:** The fashion industry can utilize the Performance-Fashion Hybrid trend to create stylish and functional clothing. - **Athletic Footwear:** The athletic footwear industry can benefit from Collaborative Capsule Collections to attract new customers and offer updated designs. - **Sporting Goods:** Reimagining iconic designs with the latest technology can also benefit the field of sporting goods and attract a wider range of consumers. ## Related on Trend Hunter - [Collaborative Gingham-Covered Sneakers](https://www.trendhunter.com/trends/gelventure-6-1.md) - [Balletcore Collaborative Shoes](https://www.trendhunter.com/trends/gelkinetic-fluent-1.md) - [Mesh-Heavy Collaborative Footwear](https://www.trendhunter.com/trends/hal-studios.md) - [Stylish Technical Running Shoes](https://www.trendhunter.com/trends/small-wins-add-up.md) - [Weatherized Sleek Collaborative Shoes](https://www.trendhunter.com/trends/gelterrain.md) - [Performance-Driven Footwear Collabs](https://www.trendhunter.com/trends/bandit-x-asics-capsule.md) - [Pastel-Tonal Collaborative Sneakers](https://www.trendhunter.com/trends/skyhand-og.md) - [Retro Aesthetic Lifestyle Trainers](https://www.trendhunter.com/trends/gelsekiran.md) - [Artisanal Running Shoes](https://www.trendhunter.com/trends/gelcumulus.md)