# Drainage Graffiti (Part II) Asics Brazil Ads By Bianca | Published 2008-03-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/asics-brazil References: [adsoftheworld](http://adsoftheworld.com/media/print/asics_car) A while ago we saw some fantastic sidewalk art in Brazil for the [6eimeia project](http://www.trendhunter.com/trends/brazilian-drainage-graffiti). Apparently, people were so wild about the clever drain ads, shoe company [Asics](https://www.trendhunter.com/trends/ub10s-gelkayano-20) decided to have a go at the [unique street art](https://www.trendhunter.com/trends/dish-pics) too. The Face the Streets campaign in São Paulo features very vibrant paintings that cleverly integrate the natural lines of the city. One ad shows a driver in a bright red car, poking his head out of the window to let out what looks like aggressive scream as he honks the horn. Above the street art is a foot in mid-air which appears to be running, cozied into a brand new turquoise and white [Asics sneaker](https://www.trendhunter.com/trends/bandit-x-asics-capsule). The other shows a psychotic-looking gorilla whose mouth is the opening in the cement, the feature shoe having red details. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 48% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti) ## Key Themes ### Why This Trend Is Growing - **Drainage Graffiti:** Opportunity for artists and brands to create unique and eye-catching advertisements by integrating street art with natural city elements. - **Street Art Advertising:** Growing trend of using vibrant and clever paintings on city streets to capture the attention and engage with passersby. - **Interactive Outdoor Advertising:** Emerging trend of incorporating interactive elements into outdoor advertisements to create a memorable and immersive experience for the audience. ### Industries Being Reshaped - **Art and Design:** Artists can explore new opportunities to showcase their talent and creativity by merging street art with urban infrastructure. - **Footwear:** Shoe companies can leverage street art advertisements as a disruptive marketing strategy to promote their brand and products. - **Advertising and Marketing:** Advertising agencies can capitalize on the trend of drainage graffiti to develop innovative and attention-grabbing campaigns for their clients. ## Related on Trend Hunter - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Street Art-Adorned Perforated Footwear](https://www.trendhunter.com/trends/futura-laboratories-2.md) - [Urban Sneaker-Inspired Exhibits](https://www.trendhunter.com/trends/museum-of-graffiti1.md) - [Brazil-Inspired Striking Footwear](https://www.trendhunter.com/trends/orketro-brazil.md) - [Nature-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/ub10s-gelkayano-20.md) - [Dynamic Aqua-Tonal Joint Footwear](https://www.trendhunter.com/trends/gelkayano-20.md) - [Pavement Brick Sandals](https://www.trendhunter.com/trends/unipaver.md) - [Graffiti Clog Collaboration](https://www.trendhunter.com/trends/slawn-crocs-classic-clog.md)