# Sneaker-Inspired Sweets The Asics Birthday Cake for Ronnie Fieg's Birthday is Stylishly Edible By Jaime Neely | Published 2011-06-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/asics-birthday-cake References: [freshnessmag](http://www.freshnessmag.com/2011/06/17/ronnie-fieg-x-asics-gt-ii-ultra-marine-birthday-cake/) & [asicsamerica](http://www.asicsamerica.com/) The [Asics](https://www.trendhunter.com/trends/gelkayano-12) Birthday Cake was made in celebration of Ronnie Fieg's 29th birthday. The Asics Birthday Cake is modeled after Fieg's latest design of the Asics GT-II Ultra Marine sneaker. The cake, shaped exactly as the shoe, boasts some [vibrant colors](https://www.trendhunter.com/trends/blue-neptune) and unbelievable detail mimicking everything from the new shoe to its exterior design to its rubber sole. Dripping with luminous royal blue icing, the cake is extremely tempting and craving-inducing. According to Freshness Magazine, who hosted the shoe designer's birthday party and supplied the cake, the birthday boy was undecided as to eat the cake or to freeze it as a souvenir. Something that delicious-looking would be devoured instantaneously should I ever be presented with such a [unique and appetizing dessert](https://www.trendhunter.com/trends/party-rings-celebration-cake). ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 11% | Activity: 17% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sneaker-inspired Sweets:** Incorporating sneaker designs into edible treats offers a creative way to celebrate special occasions and cater to sneaker enthusiasts. ### Industries Being Reshaped - **Fashion:** Collaborations between fashion and food industries can create unique products that appeal to a wider audience. - **Bakery:** Bakeries can explore new opportunities by designing custom desserts inspired by popular fashion designs. - **Event Planning:** Event planners can offer themed parties and celebrations that incorporate these stylish edible creations. ## Related on Trend Hunter - [Dessert-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/sweetness-of-kin.md) - [Metallic Joint-Crafted Sneakers](https://www.trendhunter.com/trends/gelkayano-12.md) - [Dessert-Inspired Tonal Sneaker Packs](https://www.trendhunter.com/trends/banana-split-pack.md) - [Celebratory Cheesy Snack Cakes](https://www.trendhunter.com/trends/cheetleinfused-birthday-cake.md) - [Cheese Puff Birthday Cakes](https://www.trendhunter.com/trends/cheetos-birthday-cake.md) - [Stylish Technical Running Shoes](https://www.trendhunter.com/trends/small-wins-add-up.md) - [Heritage-Honoring Technical Sneaker Models](https://www.trendhunter.com/trends/earls-collection.md) - [Nature-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/ub10s-gelkayano-20.md) - [Balloon Dog Cakes](https://www.trendhunter.com/trends/balloon-dog-cake.md)