# Sour Citrus Chips This Asian Snack from Calbee Touts an Extreme Sour Warning By Laura McQuarrie | Published 2015-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/asian-snack References: [en.rocketnews24](http://en.rocketnews24.com/2015/06/19/new-snack-sensation-super-sour-and-certainly-salty-lemon-flavour-potato-chips/) & [twitter](https://twitter.com/Calbee_JP/status/611055700903489537) When you see a warning label on a bag of chips, it's usually in regard to how dangerously delicious or super spicy they will be—but [Calbee's](https://www.trendhunter.com/trends/asian-style-chips) newest Asian snack urges caution of a different kind. The potato chip snack is being launched in a limited edition [super sour lemon and salt flavor](https://www.trendhunter.com/trends/extreme-sour-watermelon-blast-grapes) that will only be sold through the summer. The potato chips get their extreme flavor from the use of real lemon juice, which could mean that there could be a lot of puckered lips after snacking. The convergence of [exotic flavors](https://www.trendhunter.com/trends/chamoy-tortilla-chips) and a healthy ingredient like citrus is a recipe that will appeal to consumers who are seeking adventure, as well as a new way to experience familiar grocery store fruits and vegetables. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 34% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Exotic Flavors:** Creating unique, exotic flavors with healthy ingredients can appeal to adventurous consumers. - **Extreme Taste Experiences:** Offering snacks with extreme and unusual flavors can create new taste experiences for consumers. - **Limited-edition Products:** Creating limited-edition products can generate demand and excitement around new flavors and product launches. ### Industries Being Reshaped - **Snack Products:** Snack companies can create new and exciting flavors to appeal to foodies and adventurous consumers alike. - **Food and Beverage Retail:** Food and beverage retailers can capitalize on the trend toward unique and exotic flavor combinations to create buzz around new product launches. - **Citrus Industry:** The use of real citrus juice in snack products creates opportunities to promote the health benefits of citrus and expand the market for citrus growers. ## Related on Trend Hunter - [Asian Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/asian-style-chips.md) - [Citrus-Forward Tangy Snack Chips](https://www.trendhunter.com/trends/doritos-tangy-tamarind.md) - [Spicy Condiment Snack Chips](https://www.trendhunter.com/trends/kettle-brand-chili-crisp.md) - [Sour Cranberry Snacks](https://www.trendhunter.com/trends/patience-fruit-co.md) - [Sour Gaming-Themed Snacks](https://www.trendhunter.com/trends/final-boss-sour.md) - [Spicy Citrus Snack Chips](https://www.trendhunter.com/trends/pringles-zesty-chilli-lime.md) - [Umami Shrimp Chip Snacks](https://www.trendhunter.com/trends/calbee-shrimp-chips.md) - [Tangy Yuzu Crisps](https://www.trendhunter.com/trends/japanonly-pringles-flavor.md) - [Edamame-Seasoned Snack Chips](https://www.trendhunter.com/trends/edamameflavored-potato-chips.md)