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# Asian Cuisine Kits
Oriental Merchant's Asian Meal Kits Pre-Mix Herbs and Paste

By Laura McQuarrie | Published 2016-05-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/asian-meal
References: [neuheiten.koelnmesse.net](http://neuheiten.koelnmesse.net/250/2015/us/exhibitors/view/8317) & [orientalmerchant.eu](http://www.orientalmerchant.eu/products/content/22-meal-kits/)

In order to help consumers enjoy classic Asian meals in a way that's both authentic and easy, Oriental Merchant developed seasoning sets that simplify the process of making well-known Thai dishes.

Dishes like Tom Kha Soup, [Green Curry](https://www.trendhunter.com/trends/curry-kit) and Pad Ka-Prao ([Basil Stir Fry](https://www.trendhunter.com/trends/stirfry-kits)) hinge on the use of distinctive ingredients and spices like garlic, chili and lemongrass. For this reason, these meal kits from Oriental Merchant come with mixed herb sachets and pastes that can be used to enhance everything from chicken and seafood to other meat dishes.

These [easy-to-make Asian meal kits](https://www.trendhunter.com/trends/asian-cuisine-range) are ideal for consumers who are pressed for time, yet crave a flavorful dish that is made with genuine high-quality ingredients. Rather than having to worry about having a kitchen stocked with multiple condiment and seasoning jars, consumers will appreciate that these microwavable bags provide them with an efficient single-use solution.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 76% | Activity: 75% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Time-saving Meal Kits:** Meal kits that simplify recipe preparation and reduce cooking time can have a disruptive impact on the meal kit industry, challenging traditional meal kit providers.
- **Authentic Ingredient Packaging:** Packaging mixed herb sachets and pastes that can be used to enhance ingredients can disrupt the seasoning industry and introduce new approaches to ingredient packaging.
- **Single-use Solutions:** Single-use packaging for meal kits can disrupt packaging industries by offering consumers convenience and ease of use.

### Who This Affects Most

- **Meal Kit Industry:** The meal kit industry can explore efficient and simplified options to attract consumers who value authenticity but have limited time to prepare meals.
- **Seasoning Industry:** Seasoning and condiment providers can explore mixed herb sachets and pastes as a packaging technique to introduce new and innovative products to the market.
- **Packaging Industry:** Single-use packaging options can enable the packaging industry to develop new solutions for busy consumers who demand quick and easy meal preparation.

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