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# Nourishing Asian-American Snacks
Dang Foods' Asian-Inspired Snacks Boast Better-for-You Formulas

By Laura McQuarrie | Published 2020-02-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/asian-inspired-snack
References: [prnewswire](https://www.prnewswire.com/news-releases/dang-foods-becomes-first-asian-american-snack-brand-301006341.html) & [dangfoods](http://www.dangfoods.com/)

[Dang Foods](https://www.trendhunter.com/trends/dang-hot-chicken) recently added to its [Asian-inspired snack food](https://www.trendhunter.com/trends/wellinus-black-barley-brown-rice-chips) portfolio with three all-new offerings: Tropical Mango Coconut Chips, Toasted Sesame Thai Rice Chips and the Peanut Butter Dang Bar. While the Tropical Mango Coconut Chips are appealing for their no-added-sugar formula, the keto-friendly Peanut Butter Dang Bar is a satiating option that's full of [plant-based fats](https://www.trendhunter.com/trends/organic-snack-bites) and low in carbs.

With its vibrant range of snacks, Dang Foods is committed to bringing awareness to Asian-American snack culture, which it sees as predominantly healthy, plant-based, immensely flavorful and powered by whole-food ingredients. As Vincent Kitirattragarn, founder and CEO of Dang Foods, describes: "As an Asian-American entrepreneur, I am working to shift the reputation of Asian snack food from exotic and different to healthy and aspirational."

Image Credit: Dang Foods

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 31% | Activity: 76% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Asian-inspired Snacks:** Opportunity for the development of more Asian-inspired snack offerings that are healthy, flavorful, and plant-based.
- **No-added-sugar Formulas:** Disruptive innovation opportunity for snacks that are delicious without the need for added sugars, appealing to health-conscious consumers.
- **Keto-friendly Snacks:** Demand for snacks that are low in carbs and high in plant-based fats, catering to the growing popularity of the keto diet.

### Industries Being Reshaped

- **Snack Food:** Opportunity for the snack food industry to expand its offerings to include more Asian-inspired and healthier snack options.
- **Plant-based Foods:** Growing market for plant-based snacks that cater to health-conscious consumers seeking cruelty-free and sustainable options.
- **Health and Wellness:** Innovation opportunities within the health and wellness industry to develop snacks that align with specific dietary preferences, such as keto-friendly and no-added-sugar options.

## Related on Trend Hunter

- [Umami American Snack Chips](https://www.trendhunter.com/trends/wuju-foods-asian-tang-crisps.md)
- [Asian Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/asian-style-chips.md)
- [Blended Coconut Snacks](https://www.trendhunter.com/trends/dulzuras-coconut-snacks.md)
- [Thai-Style Vegan Jerkies](https://www.trendhunter.com/trends/bangkok-bites.md)
- [Crunchy Fruit-Based Snacks](https://www.trendhunter.com/trends/dole-good-crunch.md)
- [No-Added-Sugar Fruit Snacks](https://www.trendhunter.com/trends/tropical-dried-fruit-snack.md)
- [Asian-Inspired Almond Snacks](https://www.trendhunter.com/trends/choco-nuts.md)
- [Asian-Inspired Snack Cups](https://www.trendhunter.com/trends/sun-butter-chocolate-cups.md)
- [Nutrient-Dense Plantain Snacks](https://www.trendhunter.com/trends/bamba-foods-plantain-chips.md)