# Cross-Culture Beauty Boutiques Jealousy Beauty Delivers Asian Remedies to North America By Jen Chae | Published 2013-07-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/asian-cosmetics References: [facebook](https://www.facebook.com/JealousyBeautyDT?fref=ts) & [jealousy-beauty.myshopify](http://jealousy-beauty.myshopify.com/) Jealousy Beauty Inc. is the largest [Asian cosmetics retailer](https://www.trendhunter.com/trends/just-b-cosmetic) and wholesaler in North America, delivering the most authentic Oriental make-up shopping experience. Its stores sell unfamiliar beauty products you wouldn’t normally find at North American shopping malls. Popular Asian remedies such as perfume candies, toxin-excreting bath salts, nipple-whitening creams and lip-plumping syringe devices are just a few of the countless [authentic imported items](https://www.trendhunter.com/trends/albion) you’ll find. The brand’s vision is to mend the gap and delay between overseas beauty products, bringing Asian culture one step closer to North America. The fourth Jealousy Beauty store is located in the heart of downtown Toronto, next to a burger joint and clothing store. The store may seem a little misplaced due to its [distinct Asian branding](https://www.trendhunter.com/trends/brand-experience-space), which is what makes it all the more intriguing. Once you step inside, you will feel as if you’ve teleported to Japan, South Korea or Taiwan -- except there will be English-speaking employees to assist you and every product will be fully labeled in English. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 91% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Cross-culture Beauty:** Jealousy Beauty's success in delivering Asian beauty products to North America could inspire cross-cultural beauty offerings in other regions. - **Authentic Import Trend:** The success of Jealousy Beauty's unique offerings could encourage more stores to import authentic products from different cultures. - **Localized Shopping Experience:** Jealousy Beauty's English-speaking employees and fully labeled products offer a localized shopping experience to draw in North American consumers. ### Where This Applies - **Cosmetics:** Cosmetics companies can take advantage of the cross-cultural beauty trend by offering unique products from different parts of the world. - **Retail:** Retail businesses can capitalize on the authentic import trend by offering hard to find items from different cultures. - **Tourism:** As consumers crave more authentic experiences, the cross-cultural beauty trend could create opportunities for beauty tourism in different regions of the world. ## Related on Trend Hunter - [Contemporary Asian Cosmetics Retailers](https://www.trendhunter.com/trends/sukoshi.md) - [Canadian-Founded Beauty Expansions](https://www.trendhunter.com/trends/gee-beauty.md) - [Inaugural K-Beauty Physical Stores](https://www.trendhunter.com/trends/skin-cupid.md) - [Canadian Beauty Relaunches](https://www.trendhunter.com/trends/the-body-shop-canada.md) - [Luxury Beauty Destinations](https://www.trendhunter.com/trends/beauty-destinations.md) - [Open-Air Medi-Spa Services](https://www.trendhunter.com/trends/medical-beauty-bar.md) - [Canadian Beauty Brand Locators](https://www.trendhunter.com/trends/north-finder.md) - [Korean-American Beauty Expansions](https://www.trendhunter.com/trends/then-i-met-you-1.md) - [Toronto Mall Beauty Expansions](https://www.trendhunter.com/trends/sephoras-grand-opening.md)