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# Futuristic Cover Shoots
Ashton Kutcher "I'm Not Real" on VMAN

By mediterranean | Published 2008-03-20 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/ashton-kutcher-vman
References: [boyculture.typepad](http://boyculture.typepad.com/boy_culture/2008/03/reality-check.html)

Ashton Kutcher (aka Mr. Demi Moore) is featured in an artistic futuristic cover and spread in the new VMan (spring/summer 2008) where he plays a robot being repaired. The "I'M NOT REAL" photo shoot was done by famous photographer Mario Testino,

The concept of the shoot was Ashton's, "I had a vision one day. I was watching one of those Gatorade commercials where they had a guy on a treadmill, and they're testing to see what his physical abilities are. I had this idea: what did the creatorâ€”God or whateverâ€”make you for? Maybe we're all doing exactly what we're supposed to be doing, and we're all actually robots."

The "I'm Not Real" shoot leaves us with an important question: is the considerably big bulge in the CK briefs real or not?

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 92% | Activity: 74% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Futuristic Fashion Photography:** Disruptive innovation opportunity: Incorporating technological advancements like AI and augmented reality into fashion photography for immersive and interactive experiences.
- **Conceptual Celebrity Photoshoots:** Disruptive innovation opportunity: Pushing the boundaries of traditional celebrity photoshoots by exploring thought-provoking concepts and narratives that challenge societal norms and perceptions.
- **Existentialism in Advertising:** Disruptive innovation opportunity: Examining existential questions through advertising campaigns to create deeper emotional connections with consumers and provoke meaningful discussions.

### Sectors Adopting This

- **Fashion Photography:** Disruptive innovation opportunity: Leveraging advancements in technology, such as AI and AR, to revolutionize the field of fashion photography and offer unique visual experiences to clients.
- **Celebrity Entertainment:** Disruptive innovation opportunity: Transforming traditional celebrity photoshoots into conceptual experiences that resonate with audiences and open up new avenues for creative expression.
- **Advertising and Marketing:** Disruptive innovation opportunity: Utilizing existential themes in advertising campaigns to create impactful storytelling that connects with consumers on a deep emotional level and sparks conversations.

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