# Hippy Cowboy Fashion Ashton Kutcher for Pepe Jeans London Fall 2008 By mediterranean | Published 2008-07-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ashton-kutcher-pepe-jeans-fontana-fall-winter-2008 References: [thefashionspot](http://www.thefashionspot.com/forums/f79/pepe-jeans-f-w-08-09-isabeli-fontana-ashton-kutcher-david-sims-70403.html) & [bharattextile](http://www.bharattextile.com/newsitems/2007731) Movie star Ashton Kutcher stars in the Fall / Winter 2008 campaign for Pepe Jeans London alongside beautiful model, Isabeli Fontana. The campaign was styled by Katy England and photographed by David Sims on location at the Zorthian Ranch in Altadena, California. The Zorthian Ranch is a hippy camp from the ‘70s that has been completely untouched ever since. Kutcher started modeling after winning “The Fresh Faces of Iowa” contest in 1997. “I didn’t even know guys modeled before that,” the actor said of the start of his career. “I thought Fabio was the only male model, and I really didn’t fit that bill.” Kutcher started as the [face of Pepe Jeans](https://www.trendhunter.com/trends/luxury-menswear-campaign) in their Spring/ Summer 2008, which you can see here: ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 89% | Activity: 71% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** The rise of hippy cowboy fashion reflects a growing trend towards sustainable fashion choices for consumers and the fashion industry should explore eco-friendly materials and production processes. - **Nostalgic Fashion:** The popularity of hippy cowboy fashion demonstrates a consumer desire for nostalgic fashion trends, presenting an opportunity for the fashion industry to revive and modernize retro styles. - **Celebrity Brand Collaborations:** The collaboration between Ashton Kutcher and Pepe Jeans highlights the potential for successful partnerships between celebrities and fashion brands, offering opportunities for cross-promotion and increased brand visibility. ### Who This Affects Most - **Fashion Industry:** The rise of hippy cowboy fashion offers the fashion industry an opportunity to create unique and innovative designs that cater to the growing demand for sustainable and nostalgic fashion. - **Modeling Industry:** Ashton Kutcher's success as a model and his collaboration with Pepe Jeans presents an opportunity for the modeling industry to recognize and promote diverse male beauty standards and unconventional models. - **Photography Industry:** The use of historic hippy camp locations and the collaboration with celebrities like Ashton Kutcher in fashion campaigns opens up new opportunities for the photography industry to create visually compelling and meaningful content. ## Related on Trend Hunter - [K-Pop Star Denim Campaigns](https://www.trendhunter.com/trends/90sinspired-denim-campaign.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [K-Pop-Joined Denim Campaigns](https://www.trendhunter.com/trends/mingyu-fall-denim.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Modern Western Lines](https://www.trendhunter.com/trends/the-permanent-collection.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Rugged Comfort Loungewear](https://www.trendhunter.com/trends/realtree-camo-loungewear.md)