# Twittering Talk Shows Ashton Kutcher Sparks New Web-Based Entertainment By TopDog | Published 2009-12-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ashton-kutcher-katalyst-hq References: [fastcompany](http://www.fastcompany.com/blog/kit-eaton/technomix/ashton-kutchers-webvids-genius-new-show-format-or-celeb-desperation) & [mashable](http://mashable.com/2009/12/14/katalyst-hq-live/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) Mega super-star and [social media celebrity](https://www.trendhunter.com/trends/ai-celebrity-chats) Ashton Kutcher is launching a new form of web-based reality TV, or is it a talk show? Well, we’re not sure yet, but however you want to describe the launch of his 30 minute [live and unscripted episode](https://www.trendhunter.com/trends/netflix-and-iheartmedia) of Katalyst HQ, it is bound to be an enormous hit within the social hungry masses. Promising big laughs and some trademark Katalyst Chaos, you can catch the first ever [live episode](https://www.trendhunter.com/trends/live-social-shopping) of Katalyst HQ on Wedsnesday December 16, 5pm PST - 8PM pst powered by USTREAM. Watch the video interview with the cast of Jersey Shore for a sneak peak of what’s in store. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 13% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Web-based Entertainment:** The rise of web-based reality TV and talk shows presents opportunities for innovative content creation and viewer engagement. - **Social Media Celebrities:** Social media celebrities like Ashton Kutcher are leveraging their following to create new forms of content and entertainment. - **Live Streaming:** The popularity of live streaming platforms like USTREAM provides a platform for real-time, unscripted content that connects with audiences. ### Sectors Adopting This - **Media and Entertainment:** The media and entertainment industry can explore new ways to create and distribute web-based reality TV and talk shows. - **Social Media Marketing:** Brands can collaborate with social media celebrities to create impactful and engaging content for their audiences. - **Streaming Platforms:** Companies that offer live streaming services can optimize their platforms to accommodate the growing demand for web-based entertainment. ## Related on Trend Hunter - [Celebrity-Starring Livestream Events](https://www.trendhunter.com/trends/talkshoplive.md) - [Live Commerce Holiday Windows](https://www.trendhunter.com/trends/holiday-windows.md) - [Comedic Streaming Service Livestreams](https://www.trendhunter.com/trends/neflix-livestream.md) - [Social Shopping Networks](https://www.trendhunter.com/trends/stage-ten.md) - [Interactive VTuber Mascots](https://www.trendhunter.com/trends/mascot-vtuber.md) - [Group-Centric Social Media Platforms](https://www.trendhunter.com/trends/chatter-social.md) - [AI Celebrity Chats](https://www.trendhunter.com/trends/ai-celebrity-chats.md) - [Radio-Style Chat Services](https://www.trendhunter.com/trends/amp.md) - [Celebrity Cooking Series](https://www.trendhunter.com/trends/what-the-truff.md)