# Sporty Futurism Catalogs Ashtiani's Spring/Summer 2014 Collection is Geometrically Shaped By Jana Pijak | Published 2014-06-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ashtiani References: [notjustalabel](http://www.notjustalabel.com/ashtiani) & [ASHTIANI.CO.UK](http://ASHTIANI.CO.UK) Luxe and sporty are the underlying themes of the Ashtiani by Golnaz Ashtiani Spring/Summer 2014 collection. The womenswear line is fashion-forward and futuristic thanks to its [geometric silhouettes and asymmetrical cuts](https://www.trendhunter.com/trends/graphpaper-ss26). Lensed in studio, the collection's lookbook features a short haired model who pulls off the label's vanguard pieces and retro eyewear accessories. "US Open meets the fashion-forward uptown girl in this fresh, colour injected catalog that is comprised of [soft geometric cuts and shapes](https://www.trendhunter.com/trends/stein)." Ashtiani is known for its use of multi-fabric constructions that are sculptural and impeccably layered to create volume. Designer Ashtiani Golnaz is based in London, United Kingdom and is a graduate of the [London College of Fashion](https://www.trendhunter.com/trends/fragrance-activation-in-fortnite) where she perfected her impeccable construction skills. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 70% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Luxe Sportswear:** Opportunity for designing high-end sportswear with futuristic and geometric silhouettes. - **Geometric Cuts:** Potential for creating asymmetrical cuts and using geometric shapes in fashion design. - **Retro Eyewear:** Opportunity for incorporating retro eyewear accessories in fashion collections. ### Who This Affects Most - **Fashion Design:** Disruptive innovation potential in high-end sportswear design with futuristic and geometric silhouettes. - **Eyewear:** Opportunity for innovation in retro eyewear accessories and styles. - **Textile Manufacturing:** Potential for creating fabrics with geometric cuts and textures for fashion designers. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Elegantly Practical Performance Apparel](https://www.trendhunter.com/trends/goldwin-5.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md)