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# Luxe Checkered Slides
Burberry's New Ashmore Slides are Covered in Its Iconic Plaid Pattern

By Riley von Niessen | Published 2018-07-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ashmore-slides
References: [hypebae](https://hypebae.com/2018/7/burberry-ashmore-check-slides) & [ca.burberry](https://ca.burberry.com/?locale=en_CA&gclid=EAIaIQobChMInoXv2bm13AIVDzFpCh1-4wtDEAAYASAAEgL4LvD_BwE&gclsrc=aw.ds&dclid=CI3irdy5tdwCFZVLAQodAxgClg)

British luxury fashion house [Burberry](https://www.trendhunter.com/trends/terrace-sneaker) has expanded its footwear selection this season with the addition of a new iteration of its Ashmore slides.

The simple [slip-on sandals](https://www.trendhunter.com/trends/slide-loafer) are covered in the label's iconic plaid pattern, which features a light beige hue at the base of the design, which is then contrasted with hues of cream, black, and red. The elegant [plaid slides](https://www.trendhunter.com/trends/crocs-x-barbour-classic-clog) are finished off with black outsoles, which match with the rest of the design, and keep them looking fresh as they're worn.

With plush insoles, the Ashmore slides provide long-lasting comfort and support, enabling them to be worn for virtually any occasion, whether it's running errands or relaxing at the beach.

Image Credit: SSENSE

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 59% | Activity: 57% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Expansion of Luxury Footwear Selection:** The trend of luxury fashion brands expanding their footwear offerings presents an opportunity for Burberry to capitalize on the popularity of its iconic plaid pattern.
- **Iconic Patterns on Everyday Items:** The trend of incorporating iconic patterns, like plaid, onto everyday items allows Burberry to leverage its brand recognition and appeal to fashion-forward consumers.
- **Comfortable and Versatile Slides:** The trend of comfortable and versatile slide sandals provides Burberry with an opportunity to offer a stylish and functional footwear option for various occasions.

### Where This Applies

- **Luxury Footwear:** The luxury footwear industry can benefit from incorporating iconic patterns and expanding their design options.
- **Fashion Accessories:** The fashion accessories industry can explore the trend of incorporating iconic patterns into everyday items.
- **Athleisure and Casual Footwear:** The athleisure and casual footwear industry can take advantage of the trend of comfortable and versatile slide sandals.

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- [Luxe Leather-Lined Plaid Sneakers](https://www.trendhunter.com/trends/terrace-sneaker.md)
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