# Chucked Cheating Commercials Fox Rejects the Ashley Madison Super Bowl Ad Campaign By Meghan Young | Published 2011-01-20 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/ashley-madison-super-bowl References: [adrants](http://www.adrants.com/2011/01/fox-says-no-to-ashley-madison-super-bowl.php) & [ashleymadison](http://www.ashleymadison.com/) Although the Ashley Madison Super Bowl commercial isn't as racy or inappropriate as some campaigns seen over the years, I completely understand why [Fox](https://www.trendhunter.com/trends/tubi-1) rejected it. By combining edgy elements with a rather immoral message, this is one commercial that probably shouldn't have been made in the first place. The Ashley Madison Super Bowl commercial essentially advertises its dating services for those looking to enter an affair. With bestiality references and [adult film star](https://www.trendhunter.com/trends/mwcurated) Savanna Samson as the face of the campaign, this ad campaign is definitely one that would cause plenty of buzz. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 66% | Activity: 97% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Ethical Advertising:** Creating advertisements that align with societal norms and values, avoiding controversy and offensive content. - **Morally-conscious Marketing:** Developing marketing campaigns that prioritize ethical considerations and promote positive messages. - **Controversy-free Advertising:** Focusing on creating ad campaigns that are unlikely to generate controversy and negative attention. ### Sectors Adopting This - **Online Dating:** Exploring new ways to promote online dating services that emphasize safety, compatibility, and genuine connections. - **Advertising & Marketing:** Developing innovative strategies and guidelines to ensure ethical and responsible advertising practices. - **Media & Broadcasting:** Creating content selection guidelines and policies to maintain a positive brand image and avoid controversial advertisements. ## Related on Trend Hunter - [Uneventful Big Game Ads](https://www.trendhunter.com/trends/angel-soft-super-bowl.md) - [Dystopian AI Ads](https://www.trendhunter.com/trends/anthropic-super-bowl.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Erectile Dysfunction Medication Ads](https://www.trendhunter.com/trends/erectile-dysfunction-medication.md) - [Suspenseful Big Game Ads](https://www.trendhunter.com/trends/squarespace-2026-super-bowl.md) - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Celeb-Hosted Super Bowl Parties](https://www.trendhunter.com/trends/rob-gronkowski.md) - [Sci-Fi-Inspired Kitchenware Commercials](https://www.trendhunter.com/trends/hexclad.md)