# Full-Figured Swimsuit Ads Ashley Graham is the First Plus-Sized Model in Sports Illustrated By Meghan Young | Published 2015-02-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ashley-graham References: [mashable](http://mashable.com/2015/02/05/ashley-graham-sports-illustrated/?utm_cid=mash-com-Tw-main-link) & [SI](http://SI.com) Ashley Graham is about to become a household name. As the first plus-sized model to appear inside an issue of [Sports Illustrated](https://www.trendhunter.com/trends/dove-and-sports-illustrated), she is already making headlines amongst major media networks. After all, Kate Upton's popularity and career sky-rocketed after she appeared on the cover in 2011 when the publication named her Rookie of the Year. The main difference, of course, is that Ashley Graham is not even appearing in an editorial. Instead, Ashley Graham will be starring in a one-page ad for SwimsuitsForAll, an company that specializes in [plus-sized swimwear](https://www.trendhunter.com/trends/versatile-sustainable-swimwear). This could be seen as the first step to truly accepting [more natural figures in fashion magazines](https://www.trendhunter.com/trends/doves-super-bowl-ad) and similar publication platforms. Ashley Graham joins fellow plus-sized model Tess Holiday in making a big impact for women around the world. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 96% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Body Diversity in Fashion:** Fashion brands can now invest in more inclusive campaigns featuring models that are of different shapes and sizes. - **Plus-size Swimwear:** Companies can cater to the growing market of women who are looking for stylish swimwear that caters to their body type. - **Inclusive Marketing:** Businesses can appeal to a wider audience by showing diversity in their advertising and promotional efforts. ### Where This Applies - **Fashion:** The fashion industry can embrace body positivity by featuring diverse models in their campaigns. - **Swimwear:** Swimwear companies can focus on designing products that cater to the plus size market. - **Marketing:** Advertising agencies can create more inclusive campaigns to appeal to a wider demographic. ## Related on Trend Hunter - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Empowering Female Athlete Campaigns](https://www.trendhunter.com/trends/dove-and-sports-illustrated.md) - [Body-Inclusive Reality TV Ads](https://www.trendhunter.com/trends/roses-for-every-body.md) - [Inclusive Collaboration Swimwear](https://www.trendhunter.com/trends/gillette-venus-and-the-saltwater-collective.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md)