# Tattooed Booze Branding Ashlee Beggs' Sleeve Vodka Labels Channel Classic Tattoo Styles By Marissa Brassfield | Published 2010-07-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ashlee-beggs References: [behance.net](http://www.behance.net/gallery/Sleeve-Vodka/574450) & [ashleebee](http://ashleebee.com/) Tattoo aficionados will appreciate the branding Ashlee Beggs created for Sleeve Vodka. Each label incorporates a different [classic tattoo style, from Japanese](https://www.trendhunter.com/trends/marcado-28) to pin-up and Sailor Jerry. This branding is particularly appropriate, as the term "sleeve" refers to a dense series of tattoos that extend up a portion of the arm like a shirt sleeve. See close-ups of Ashlee Beggs' [Sleeve Vodka branding](https://www.trendhunter.com/trends/jo-vodka) above. **Implications** - As the importance of viral marketing increases, so too does the potential for corporations and brands to participate in wacky advertising that establishes a lasting image in the mind of consumers. One of the best ways a corporation can do this is by [contracting a popular artist](https://www.trendhunter.com/trends/1664-x-andre-saraiva) to put their own spin on a company's logo or ad campaign. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 29% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Classic Tattoo Branding:** Exploring classic tattoo styles in product branding presents an opportunity for companies to create a unique and nostalgic image that resonates with tattoo enthusiasts. - **Viral Marketing Strategies:** The rise in viral marketing opens up new possibilities for corporations to engage in unconventional advertising, such as collaborating with popular artists to create memorable and attention-grabbing campaigns. - **Artistic Customization:** The trend of incorporating art into branding allows businesses to collaborate with artists and customize their logos or ad campaigns, resulting in visually striking and distinctive brand identities. ### Who This Affects Most - **Alcoholic Beverages:** The alcoholic beverage industry can leverage classic tattoo branding to stand out in a crowded market, appealing to consumers who appreciate unique and visually appealing products. - **Marketing and Advertising:** The marketing and advertising industry can benefit from incorporating viral marketing strategies, helping businesses create memorable campaigns that capture the attention of consumers in today's digital landscape. - **Art and Design:** The art and design industry offers opportunities for artists to collaborate with companies and create custom brand identities that combine artistic expression with commercial appeal. ## Related on Trend Hunter - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Condiment Tattoo Bottles](https://www.trendhunter.com/trends/heinz-tattoo-bottle.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Artistic Whiskey Branding](https://www.trendhunter.com/trends/breckenridge-px-naranja-cask-finish-whiskey.md) - [Whiskey-Themed Street Art](https://www.trendhunter.com/trends/upfest.md) - [Artistic Vodka Bottle Designs](https://www.trendhunter.com/trends/vodka-by-saintwoods.md) - [Folklore-Inspired Spirit Branding](https://www.trendhunter.com/trends/bathtub-gin-x-tart-london-limited-edition.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Custom Chinese Vodka Bottles](https://www.trendhunter.com/trends/dr-samuel-ross.md)