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# Outrageous Party-Inspired Fashions
The Ashish Spring 2014 Collection Features Hangover Chic

By Malika Renee Butss | Published 2014-01-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ashish-spring-2014
References: [style](http://www.style.com/fashionshows/review/S2014RTW-ASHISH) & [ashish](http://www.ashish.co.uk)

The aftermath of an epic party never looked so good with the Ashish Spring 2014 Collection. This outlandish line makes having a hangover look like the most fashionable experience around.

Nothing's more inspiring than a good fashioned party and designer Ashish Gupta couldn't agree more. His latest collection features a line of apparel riddled with sequins and ripped jeans as well as other small teared clothing. Ashish wanted to capture the hangover look most wake up in after a night of wild fun. The use of the [Coca-Cola](https://www.trendhunter.com/trends/superstar-ii-japan) logo is also seen throughout this line as a tribute to the ultimate hangover remedy.

The Ashish Spring 2014 collection is riddled with apparel that brings the party with you everywhere you go.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 57% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Party-inspired Fashion:** The Ashish Spring 2014 Collection showcases the potential for party-inspired clothing designs that celebrate hedonism.
- **Sequin Trend:** The use of sequins in the Ashish Spring 2014 Collection represents an opportunity for designers to incorporate this glam element into everyday wear.
- **Creative Branding:** The Ashish Spring 2014 Collection's playful use of the Coca-Cola logo presents an opportunity for brands to incorporate creative branding into their fashion collections.

### Sectors Adopting This

- **Fashion Industry:** The Ashish Spring 2014 Collection creates an opportunity for the fashion industry to cater to a niche market of consumers seeking party-inspired apparel.
- **Beverage Industry:** The Ashish Spring 2014 Collection's tribute to Coca-Cola demonstrates the potential for collaborations between beverage companies and fashion designers to create unique apparel collections.
- **Marketing Industry:** The Ashish Spring 2014 Collection's use of creative branding through the incorporation of the Coca-Cola logo represents a potential avenue for marketing agencies and fashion designers to collaborate on innovative branding strategies.

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