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# Futuristic Lumberjack Menswear
The Asher Levine Fall/Winter 2012 Collection is Utilitarian

By Jana Pijak | Published 2012-04-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/asher-levine-fall-winter-2012
References: [thefashionisto](http://thefashionisto.com/kyle-bretz-for-asher-levine-fallwinter-2012/2/) & [asherlevine](http://www.asherlevine.com/)

The Asher Levine Fall/Winter 2012 lookbook features futuristic menswear selects. Captured in utilitarian styles, bearded model Kyle Bretz sports fashion-forward pieces that are both versatile and wearable.

From edgy jumpsuits to impeccably tailored outerwear, this stunning collection shines a spotlight on uniform-inspired ensembles. An eccentric and contemporary take on a classic military inspiration, this effortlessly cool catalog highlights exaggerated proportions and sculptural shoulder accents.

Presented in an earthy palette, the Asher Levine’s Fall/Winter 2012 col­lec­tion features the perfect mix of lightweight knits, rugged outerwear and sleek tailoring. Accessorized with claw-like leather gloves and tough guy combat boots, this edgy and eccentric lookbook sets sail for style’s next generation. Outfitted by stylist Ste­fan Golangco, Kyle Bretz is a modern lumberjack in interchangeable and purposeful menswear styles.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 90% | Activity: 84% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Futuristic Menswear:** There is an opportunity to integrate hi-tech fabric innovations and 3D printing into men's fashion to create unique, functional and avant-garde pieces
- **Uniform-inspired Ensembles:** There is potential to adapt military, industrial or service uniforms to create fashionable yet utilitarian clothing code for workplaces, events or performances
- **Edgy and Eccentric Lookbook:** There is room to experiment with themed and artistic photoshoots to showcase clothing collections and create buzz about trends and brands

### Sectors Adopting This

- **Fashion:** This trend can be leveraged by fashion designers, textile manufacturers and retailers who want to stay ahead of competitors by offering unique and trendy collections with functional features
- **Manufacturing:** This trend can be leveraged by firms that produce hi-tech fabrics, 3D printers, and specialized equipment for garment production or customization to supply the fashion and apparel industry
- **Entertainment:** This trend can be leveraged by film studios, event planners, and performance artists who want to create futuristic or avant-garde themes that require periodical or custom costume designs

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