# Futuristic Hipster Frocks The Ash to Gold 2013 Lookbook is Forwardly Chic By Sophia Pelka | Published 2012-04-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ash-to-gold-2013 References: [fashionising](http://www.fashionising.com/pictures/s--Ash-to-Gold-Trans-seasonal-13-Look-Book-14007-1.html) & [facebook](http://www.facebook.com/ASHTOGOLD) The Ash to Gold 2013 collection is highly structural while maintaining a basis in relaxed movement. The line offers a series of skirts, frocks, maxis and jackets. The color palette shifts from muted greys and navies to bright yellows and neon aquamarines. Several dresses are geometric, boasting [bold architectural structuring](https://www.trendhunter.com/trends/day-3-capsule-2). With built-up torso adornments, these frocks are somewhat futuristic. Also frequented are dual-slits, lending a sultry edge to a maxi dress. Memorable ensembles include an extreme mullet salmon top, paired with a scale gathered slit skirt and a yellow toga dress. Ash to Gold is inspired by the power of evolving and of taking on new challenges. The company’s site reads, “From simple beginnings, comes an extraordinary existence…” Based in Brisbane, the designer has gained an international following and reputation for [creative silhouettes](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit). ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Structural Fashion:** Opportunity for disruptive innovation in clothing design by incorporating bold architectural structuring and geometric patterns. - **Bright Color Palette:** Opportunity for disruptive innovation in fashion by experimenting with vibrant yellows and neon aquamarines. - **Relaxed Movement:** Opportunity for disruptive innovation in clothing design by creating garments that maintain a basis in relaxed movement while being highly structural. ### Sectors Adopting This - **Fashion Design:** Opportunity for disruptive innovation in the fashion industry by incorporating bold architectural structuring, experimenting with vibrant colors, and creating garments that maintain a basis in relaxed movement. - **Textile Manufacturing:** Opportunity for disruptive innovation in textile manufacturing by developing new materials and techniques to achieve bold architectural structuring and vibrant colors in clothing. - **Online Retail:** Opportunity for disruptive innovation in online retail by showcasing and selling fashion items with bold architectural structuring, vibrant colors, and a basis in relaxed movement. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Elegantly Practical Performance Apparel](https://www.trendhunter.com/trends/goldwin-5.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md)