# Snowbound Soviet Ads The Asger Huel Larsen Fall/Winter 2012 Campaign Features Fur Accents By Jana Pijak | Published 2012-04-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/asger-huel-larsen-fall-winter-2012 References: [thefashionisto](http://thefashionisto.com/linus-von-rosenauer-mounier-baraki-sophus-abraham-by-jens-stoltze-for-asger-juel-larsen-fallwinter-2012/2/) & [asgerjuellarsen](http://asgerjuellarsen.com/) The Asger Huel Larsen Fall/Winter 2012 ad campaign, photographed by Jens Stoltze, stars model trio Sophus Abra­ham, Mounier Baraki and Linus Von Rose­nauer. Draped in a palette of darks tones and rich red accents, the guys channel Soviet style. With [tailored overcoats and fur-adorned accessories](https://www.trendhunter.com/trends/rudsaks-aspen), the models wear Russian-inspired runway selects from the edgy London-based label. From winter wools and oversized collars, this [bold outdoor advertorial](https://www.trendhunter.com/trends/asos-inspired-by) is sharp and sleek. Showcasing clean lines and off-kilter zipper designs, the Asger Huel Larsen Fall/Winter 2012 menswear collection fuses a youthful edge with a grown-up sense of elegance. A mix of [utilitarian outerwear](https://www.trendhunter.com/trends/andwander-fw25) and patterned suiting, this collection features an eclectic wardrobe fit for a fashion-forward gentleman. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 36% | Activity: 19% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Soviet-inspired Clothing:** Opportunity for fashion brands to infuse historical designs with modern elements to appeal to a broader audience. - **Fur-adorned Accessories:** Potential for luxury accessories brands to create ethical alternatives to real fur that are still stylish and sustainable. - **Clean Lines and Off-kilter Zipper Designs:** Chance for sportswear brands to incorporate unique design elements that add functionality and style to their products. ### Who This Affects Most - **Fashion:** Opportunity to tap into historical trends and create sustainable alternatives to fur-adorned accessories. - **Luxury Goods:** Opportunity to capitalize on the demand for high-end, ethical fashion and accessories. - **Sportswear:** Chance to incorporate unique design elements that add functionality and style to sports apparel and gear. ## Related on Trend Hunter - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Luxury Alpine Skiwear Collections](https://www.trendhunter.com/trends/rudsak-fw2526-ski-collection.md) - [Elegant Love-Inspired Outwear](https://www.trendhunter.com/trends/expedition-for-love.md) - [Rugged Winter-Ready Apparel](https://www.trendhunter.com/trends/winter-collection-2.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Winter-Ready Minimal Apparel](https://www.trendhunter.com/trends/axel-arigato-2.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)