# Ethereal Country Fashion The 'ASEEDONCLOUD' SS12 Collection is Softly Romantic By Meghan Young | Published 2012-01-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aseedoncloud-ss12 References: [stylebubble](http://www.stylebubble.co.uk/style_bubble/2012/01/the-good-life.html) & [studio-sympathique.co.jp](http://www.studio-sympathique.co.jp/haberdashery/index.html) The 'ASEEDONCLOUD' SS12 collection is romantically ethereal. Made for [ultra-feminine women living in the country](https://www.trendhunter.com/trends/sets-coastal-countryside), or those who want to bring a little touch of the country to the city, it is filled with [light and airy pieces](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) that will make anyone feel like a forest nymph. Designed by Kentaro Tamai, the ASEEDONCLOUD SS12 collection was shot in a greenhouse on a rooftop in Daikanyama in Tokyo. This collection offers a refreshing change from all the [bold and vibrant fashion](https://www.trendhunter.com/trends/stein) overtaking the season this year. Quiet and naturalistic, the ASEEDONCLOUD SS12 collection combines different elements from the Victorian era, American workwear and traditional crafts. It also incorporates contemporary takes on functional countryside outfit essentials such as aprons, frocks and woolen socks. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 58% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Ethereal Fashion:** Disruptive innovation opportunity: Creating sustainable and eco-friendly ethereal fashion pieces that appeal to modern consumers seeking a connection to nature. - **Country-inspired Fashion:** Disruptive innovation opportunity: Incorporating smart technology and advanced materials into country-inspired fashion designs for a fusion of traditional and futuristic aesthetics. - **Romantic Clothing Collections:** Disruptive innovation opportunity: Integrating augmented reality and virtual try-on technologies into romantic clothing collections to enhance the online shopping experience and boost customer engagement. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Developing virtual reality showrooms and personalized styling algorithms to revolutionize the way customers interact with and purchase fashion items. - **Sustainable Fashion:** Disruptive innovation opportunity: Utilizing advanced manufacturing techniques and organic materials to create sustainable country-inspired fashion products with reduced environmental impact. - **Fashion Technology:** Disruptive innovation opportunity: Creating smart fabrics and wearable tech accessories that seamlessly integrate with romantic clothing collections, offering innovative functionalities and enhancing the overall user experience. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Spring-Inspired Activewear Drops](https://www.trendhunter.com/trends/sets-coastal-countryside.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)