# Vegan Blue Cheeses Asda's Vegan Blue Cheese Has Been Stocked for the Holiday Season By Ell Smith | Published 2020-10-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/asdas-vegan-blue-cheese References: [groceries.asda](https://groceries.asda.com/product/vegan-cheese-alternative/asda-free-from-blue-cheese-alternative/1000150185962) Those with a plant-based diet can now enjoy the rich taste and unique texture of blue cheese, as [Asda's](https://www.trendhunter.com/trends/omv-vegan-no-turkey) vegan blue cheese is being retailed at the British supermarket chain. Arriving just in time for the holiday season, the brand's newly announced 'Free From Blue Alternative' is a dairy-free iteration of the fan-favorite stinky cheese that's suitable for those living cruelty-free lifestyles. In a press release, [Bute Island Foods](https://www.trendhunter.com/trends/sheese) director and head of new product development Francois Lintermans spoke to the new product offerings, stating that “The blue cheese is really popular and ideal for cheeseboards, sandwiches and blue cheese fondue.” The vegan blue cheese now joins the supermarkets existing lineup of vegan fare and Christmas offerings. Image Credit: Asda ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 15% | Activity: 36% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Vegan Cheeses:** Opportunity to innovate the creation of more plant-based cheese alternatives with unique textures and flavors - **Cruelty-free Lifestyles:** Opportunity to expand the market for products catering to those who embrace a plant-based diet and non-cruelty lifestyle - **Holiday Vegan Offerings:** Opportunity to introduce more vegan offerings to traditional menus and capitalize on holiday shopping trends ### Industries Being Reshaped - **Food and Beverage Industries:** Opportunity to expand the market for vegan and plant-based food and beverage products that cater to those with dietary restrictions - **Retail Industries:** Opportunity to stock shelves with new vegan offerings and retain customers who seek vegan and plant-based alternatives - **Hospitality Industries:** Opportunity to create more vegan and plant-based options at hotels, restaurants, and catering companies to cater to the growing demand of plant-based diets ## Related on Trend Hunter - [Creamy Vegan Cheese Mimics](https://www.trendhunter.com/trends/ilchester.md) - [Plant-Based Blue Cheese Crumbles](https://www.trendhunter.com/trends/bleu-crumbles.md) - [Plant-Powered Cheese Boards](https://www.trendhunter.com/trends/vegan-cheese-board.md) - [Soy-Free Vegan Soft Cheeses](https://www.trendhunter.com/trends/le-rond-camembert.md) - [Camembert-Inspired Vegan Cheeses](https://www.trendhunter.com/trends/violife-le-rond-camembert-flavour.md) - [Cooking-Ready Vegan Cheeses](https://www.trendhunter.com/trends/vegan-cheese-products.md) - [Plant-Based Artisanal Cheeses](https://www.trendhunter.com/trends/plantbased-artisanal-cheese.md) - [Snackable Vegan Cheese Cubes](https://www.trendhunter.com/trends/almond-milk-cheese.md) - [Refined Vegan Cheese Products](https://www.trendhunter.com/trends/sheese.md)