# Globally-Inspired Ready-to-Eat Foods The Asda Food-to-Go Range Has 47 New Options By Michael Hemsworth | Published 2023-08-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/asda-foodtogo-range References: [foodbev](https://www.foodbev.com/news/asda-launches-new-food-to-go-products/) & [asda](https://www.asda.com)  The Asda food-to-go range is being launched at participating locations in the UK to provide shoppers with a series of globally inspired food products perfect for enjoyment anytime of day. The range includes an array of elevated takes on classic deli-style sandwiches and salads alongside thick sub rolls, deli-style wraps, pasta dishes and 19 new snacks. The various products are focused on achieving a high-quality recipe with a low-cost price point to strike a balance for value-hungry consumers in the UK to appreciate. Senior Manager of Asda Own Brand Joanna Johnson spoke on the Asda food-to-go range saying, "With a huge choice of on-trend flavours and variety of options, Asda’s new Food-to-go range offers customers high-quality and inspiration, at affordable price." ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 21% | Activity: 42% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Globally-inspired Ready-to-eat Foods:** The Asda food-to-go range offers customers a wide selection of globally inspired food products that are convenient and ready to eat. - **Elevated Deli-style Sandwiches and Salads:** Asda's food-to-go range includes an array of elevated takes on classic deli-style sandwiches and salads, providing a fresh and premium option for customers. - **Affordable High-quality Food:** Asda's food-to-go range focuses on providing high-quality recipes with a low-cost price point, making it an affordable option for value-conscious consumers. ### Sectors Adopting This - **Convenience Food:** The globally-inspired ready-to-eat food trend presents opportunities for the convenience food industry to offer a diverse range of quick and convenient meals for busy consumers. - **Deli and Quick-service Restaurants:** The elevated deli-style sandwiches and salads trend opens up opportunities for deli and quick-service restaurants to innovate their menus and offer more premium options to customers. - **Retail and Supermarkets:** The affordable high-quality food trend provides a chance for retail and supermarket industries to create their own ready-to-eat ranges that offer value and quality to customers. ## Related on Trend Hunter - [Summery Food-to-Go Ranges](https://www.trendhunter.com/trends/coop-foodtogo-range.md) - [Value-Minded Grocer Meal Deals](https://www.trendhunter.com/trends/asda-meal-deal.md) - [Food-to-Go Bakery Products](https://www.trendhunter.com/trends/delice-to-go.md) - [Seasonal Grocer Ready-Meals](https://www.trendhunter.com/trends/winter-warming-dishes.md) - [Speedy Sandwich Preparation Products](https://www.trendhunter.com/trends/asda-deli-fillers.md) - [Convenient Plant-Based Food Ranges](https://www.trendhunter.com/trends/this-foodtogo-range.md) - [Ultra-Fresh Deli Meals](https://www.trendhunter.com/trends/fresh-food-for-now.md) - [Protein-Packed Private Label Meals](https://www.trendhunter.com/trends/asda-protein-ready-meal-range.md) - [Sophisticated Supermarket Sub-Brands](https://www.trendhunter.com/trends/exceptional.md)