# Wellness Crystal-Infused Scents Fragrance Brand Ascention Partnered with E-commerce Platform QVC By Grace Mahas | Published 2020-06-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ascention References: [instagram](https://www.instagram.com/p/CBYHhp_nFLp/) & [ascentionbeautyco](https://ascentionbeautyco.com/) Ascention, the self-care fragrance brand launched by Greta Fitz, recently announced its first-ever distribution deal with e-commerce platform [QVC](https://www.trendhunter.com/trends/rm-studio-x-rebecca-minkoff) in the United States. The well-being fragrance brand combines mindfulness and self-care to help consumers grow. The scents are crafted using [principles of aromatherapy](https://www.trendhunter.com/trends/essences-botaniques) to [evoke the emotions](https://www.trendhunter.com/trends/lr-mood-infusion) in its five signature scents: Love, Peace, Courage, Detox, and Prosperity. Ascention recommends a four-step process for using its fragrances for self-improvement. Choose a fragrance and emotion from the collection. Personalize the fragrance with the user's intention or goal. Apply the fragrance in the morning while reciting your mantra. Re-apply the fragrance throughout the day. Customers can also customize their packaging—known as the Ritual Bottle—with crystals for a bespoke aesthetic. Image Credit: @ascentionbeautyco / Instagram ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 7% | Activity: 28% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Self-care Fragrance:** Opportunity to integrate fragrance and wellness for consumers seeking holistic solutions to self-care. - **Personalized Fragrance:** Opportunity to create personalized fragrance options for consumers based on their intentions and goals. - **Crystal-infused Scents:** Opportunity to incorporate crystals into fragrances for consumers seeking a customized and spiritual fragrance experience. ### Who This Affects Most - **Beauty and Personal Care:** Opportunity for beauty and personal care brands to incorporate self-care and wellness into their product offerings. - **E-commerce:** Opportunity for e-commerce platforms to partner with niche fragrance brands and offer customized packaging options for consumers. - **Mindfulness and Wellness:** Opportunity for mindfulness and wellness brands to expand their product lines and incorporate fragrance products as a holistic self-care solution. ## Related on Trend Hunter - [Ritualistic Wellness Fragrances](https://www.trendhunter.com/trends/free-yourself.md) - [Functional Wellness-Promoting Fragrances](https://www.trendhunter.com/trends/allos.md) - [Supersensory Fragrances](https://www.trendhunter.com/trends/altered-states-collection.md) - [Mood-Focused Sprays](https://www.trendhunter.com/trends/moodscentz-by-wizard-wellness.md) - [Plant-Powered Functional Fragrances](https://www.trendhunter.com/trends/vibrance-face-aura-mists.md) - [Efficient Candle Subscription Marketplaces](https://www.trendhunter.com/trends/candle-subscription-marketplace.md) - [Sense-Activating Wellness Product Lines](https://www.trendhunter.com/trends/cleste-wellness.md) - [Functional Botanical Home Fragrances](https://www.trendhunter.com/trends/candascent-labs.md) - [Comforting Clean Fragrances](https://www.trendhunter.com/trends/heal-the-way.md)