# Water-Based Recovery Beverages Ascent's Recovery Water Replenishes with Protein & Electrolytes By Laura McQuarrie | Published 2020-02-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ascent-recovery-water References: [prnewswire](https://www.prnewswire.com/news-releases/ascent-launches-recovery-water-its-first-ever-ready-to-drink-protein-beverage-300999155.html) & [ascentprotein](http://www.ascentprotein.com) [Ascent](https://www.trendhunter.com/trends/ascent-clear-whey-protein-isolate) is announcing Recovery Water as an innovative water-based beverage that's designed to support athletes after a workout. The beverage combines high-quality protein—made from Ascent's proprietary native whey protein formulation process—with electrolytes to boost muscle recovery and hydration. The Watermelon and Pineapple Coconut-flavored beverages share 20g of fast-digesting native whey protein and 2.5 grams of naturally occurring Leucine to kick-start muscle protein synthesis. The 100-calorie beverage is free from artificial ingredients, as well as gluten, soy and rBST/rBGH. As ingredient-conscious consumers are just as interested in what is not in their products, Ascent's newest release is Informed Choice Certified, meaning that it is tested by a third party for banned substances so consumers can feel confident about the clean protein drink. Image Credit: Ascent Protein ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 37% | Activity: 27% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Water-based Recovery Beverages:** The trend of water-based recovery beverages presents an opportunity for companies to develop innovative products that support athletes' muscle recovery and hydration. - **High-quality Protein Formulation:** The trend of high-quality protein formulation in recovery beverages opens up possibilities for companies to create unique and effective products for athletes. - **Ingredient-conscious Consumerism:** The trend of ingredient-conscious consumerism provides an opening for businesses to offer clean, natural, and certified products that meet consumers' demands for transparency and trust. ### Who This Affects Most - **Sports Nutrition:** The sports nutrition industry can capitalize on the trend of water-based recovery beverages by developing new formulations and flavors to meet the needs of athletes. - **Beverage Manufacturing:** The beverage manufacturing industry can explore the trend of high-quality protein formulation to create innovative recovery beverages that stand out in the market. - **Certification and Testing Services:** The certification and testing services industry can seize the trend of ingredient-conscious consumerism by providing reliable and independent testing services to ensure clean and safe products for consumers. ## Related on Trend Hunter - [Hybrid Protein-Electrolyte Drinks](https://www.trendhunter.com/trends/arla-foods-1.md) - [Electrolyte-Rich Protein Waters](https://www.trendhunter.com/trends/pwr-lift-1.md) - [High-Performance Post-Workout Recovery Drinks](https://www.trendhunter.com/trends/elite-recovery.md) - [Whey Protein Waters](https://www.trendhunter.com/trends/whey-protein-water.md) - [Thirst-Quenching Protein Water](https://www.trendhunter.com/trends/suprwater.md) - [Replenishing Protein Drinks](https://www.trendhunter.com/trends/clear-protein-by-arrae.md) - [Organic Fruity Hydration Beverages](https://www.trendhunter.com/trends/recover-180.md) - [Refreshing Protein-Rich Waters](https://www.trendhunter.com/trends/protein-water-range.md) - [flavorful protein water lines](https://www.trendhunter.com/trends/protein-water-line.md)