# Clean-Label Protein Powders Ascent Plant Protein Supports Cleaning Eating By Laura McQuarrie | Published 2021-08-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ascent-plant-protein References: [prnewswire](https://www.prnewswire.com/news-releases/ascent-protein-launches-new-plant-based-protein-with-whole-foods-market-301356729.html) & [ascentprotein](http://www.ascentprotein.com) Ascent Plant Protein is a new line of organic plant-based protein powders for athletes who want to don't want to compromise when it comes to performance, nutrition and eating clean. The products for "clean-eating, hard-working athletes dedicated to their nutritional goals" are available in classic Chocolate and Vanilla Bean varieties and they are vegan-friendly thanks to the use of three plant protein sources: pea, sunflower and pumpkin. These nourishing protein powders support muscle health with 25 grams of organic plant-based protein and [zero artificial ingredients](https://www.trendhunter.com/trends/solein-1). As well as being vegan, the formulas are certified organic, gluten-free, soy-free, dairy-free and made without added sugars. Additionally, the formulas are Informed Sport Certified, which means that they are third-party tested for banned substances. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 66% | Activity: 68% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Clean-eating:** Opportunity to develop and market more clean-labeled protein powders with organic plant-based protein sources and zero artificial ingredients for health-conscious and performance-driven athletes. - **Vegan-friendly:** Opportunity to capitalize on the growing demand for vegan protein powders made from natural plant protein sources like pea, sunflower and pumpkin for vegans, vegetarians and flexitarians. - **Third-party Certification:** Opportunity to partner with third-party certification bodies to provide assurance of product safety, compliance, and testing for banned substances for protein powders and supplements. ### Who This Affects Most - **Sports Nutrition:** Sports nutrition brands can offer a range of organic, vegan-friendly and third-party certified supplements, including protein powders, bars and shakes to support athletic performance and recovery. - **Plant-based Foods:** Plant-based food companies can expand their portfolio by introducing clean-labeled protein powders, shakes and bars that cater to vegan, vegetarian and flexitarian consumers. - **Fitness:** Fitness centers and gyms can offer their customers a range of clean-labeled and certified protein powders and supplements, creating a one-stop-shop for workout and nutrition needs. ## Related on Trend Hunter - [Athlete-Focused Creatine Powders](https://www.trendhunter.com/trends/ascent-protein-1.md) - [Easily Digestible Protein Powders](https://www.trendhunter.com/trends/rise311-protein-powders.md) - [Athlete-Focused Plant-Based Supplements](https://www.trendhunter.com/trends/plant-proteins.md) - [Decadent Plant-Based Protein Powders](https://www.trendhunter.com/trends/lean-muscle-formula.md) - [Tropical Protein Mixes](https://www.trendhunter.com/trends/ascent-clear-whey-protein-isolate.md) - [Organic Pea Protein Powders](https://www.trendhunter.com/trends/orgain-vanilla-bean-organic-protein-boost-powder.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/plant-based-protein-powders.md) - [One-Ingredient Protein Powders](https://www.trendhunter.com/trends/organic-pea-protein-powder.md) - [Optimally Formulated Protein Supplements](https://www.trendhunter.com/trends/plant-protein-powder.md)