# Free-From Athletic Supplements The New Ascent Chocolate Peanut Butter Protein Powders are Tasty By Michael Hemsworth | Published 2019-05-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ascent-chocolate-peanut-butter References: [preparedfoods](https://www.preparedfoods.com/articles/122373-ascent-chocolate-peanut-butter-flavor) & [ascentprotein](http://www.ascentprotein.com/) The new Ascent Chocolate Peanut Butter protein powders have been created as the brand's latest flavor that will offer athletes with a delicious way to maintain optimal performance. The rich new supplement flavor is available from the brand in its Native Fuel Whey and Micellar Casein powders, and is focused on a [free-from recipe](https://www.trendhunter.com/trends/grainfree-protein-cookie). This means that the products are made with ingredients and flavors from real food without the need for artificial sweeteners or flavors. The Ascent Chocolate Peanut Butter protein powders were described by [CrossFit](https://www.trendhunter.com/trends/crossfit-competitor) athlete Brent Fikowski who explained, "In my experience combination flavors of whey protein can be very hit or miss, but this chocolate peanut butter is the best one I've tasted. It is just sweet enough without the chocolate overpowering the flavor of the peanut butter." ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 14% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Free-from Protein Powders:** Opportunity for companies to develop protein powders made with real food ingredients and without artificial sweeteners or flavors. - **Alternative Protein Flavors:** Potential for businesses to create innovative protein powder flavors that combine popular ingredients, such as chocolate and peanut butter. - **Athlete-focused Supplement Development:** Disruptive innovation opportunity in catering to athletes' taste preferences while providing them with high-quality protein powders for optimal performance. ### Where This Applies - **Sports Nutrition:** Industry can explore the development of free-from protein powders and alternative flavors to cater to the needs of athletes. - **Food and Beverage:** Opportunity for companies in the food and beverage industry to create innovative protein powder flavors using real food ingredients. - **Fitness and Wellness:** Industry can tap into the demand for athlete-focused supplements by developing high-quality protein powders with appealing flavors. ## Related on Trend Hunter - [Strawberry-Flavored Protein Powders](https://www.trendhunter.com/trends/ascent-protein.md) - [Tropical Protein Mixes](https://www.trendhunter.com/trends/ascent-clear-whey-protein-isolate.md) - [Fruity Cereal-Inspired Protein Blends](https://www.trendhunter.com/trends/cereal-whey-protein.md) - [Athlete-Focused Creatine Powders](https://www.trendhunter.com/trends/ascent-protein-1.md) - [Decadent Protein Smoothie Powders](https://www.trendhunter.com/trends/protein-smoothie-powders.md) - [Candy Bar Protein Powders](https://www.trendhunter.com/trends/c4-whey-protein.md) - [Flavor-Driven Athletic Supplements](https://www.trendhunter.com/trends/optimum-nutrition-products.md) - [Organic Protein Balls](https://www.trendhunter.com/trends/scotts-protein-balls.md) - [Protein Peanut Butters](https://www.trendhunter.com/trends/protein-peanut-butter.md)