# Inspiring Ethical Retailers Ascension Used its Sustainable Inspiration to Create an Online Store By Erin Fox | Published 2013-03-05 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/ascension References: [ascensiononline](http://www.ascensiononline.com/) & [twitter](https://twitter.com/AscensionOnline) An online retailer birthed from the idea of fair-trade, equality and eco-friendly products, Ascension brings together the best quality clothing items for men, women and children. Formerly named Adili, the online shop is a retailer of ethical clothing for every person, at any age. The company works closely with producer groups in India, Nepal, Turkey and Colombia to source and create quality organic cottons and sustainable bamboo. Ascension closely monitors the supply chains and supports suppliers in a means to validate ethical credentials. They believe looking stylish shouldn't effect the Earth, so only the most covetable eco-friendly brands are showcased on the website. Ascension wants to pave the way for the next generation of fashion shoppers. **Contact Information** Ascension [website](http://www.ascensiononline.com/) Ascension [Facebook](https://www.facebook.com/ascensiononline) Ascension [Twitter](https://twitter.com/AscensionOnline) ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 22% | Activity: 49% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What's Driving This Trend - **Ethical E-commerce:** Creating an online store that sells eco-friendly and fair-trade products, using ethical sourcing and supply chains. - **Sustainable Shopping:** Offering a curated selection of organic cotton and bamboo clothing from eco-friendly brands, paving the way for the next generation of fashion shoppers. - **Eco-conscious Fashion:** Providing stylish and chic clothing for men, women, and children without negatively impacting the environment, sourcing from countries like India, Nepal, Turkey, and Colombia. ### Who This Affects Most - **E-commerce:** Establishing an online store for eco-friendly and ethical products, ensuring transparency and establishing trust in the supply chain. - **Fashion:** Curating a selection of fashion items made from organic cotton and sustainable bamboo, promoting eco-conscious fashion habits among customers. - **Sustainability:** Aligning with sustainable and eco-conscious principles, using eco-friendly materials and ethical sourcing to create a product with a smaller carbon footprint. ## Related on Trend Hunter - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Responsibly-Sourced Apparel Brands](https://www.trendhunter.com/trends/breathable-materials.md) - [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Ethical Luxury Shopping Platforms](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [In-House Minimalist Apparel](https://www.trendhunter.com/trends/contemporary-womens-fashion.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md)