# Adults With Childhood Abuse ASCA PSAs Show the Need for Counseling By Ayman | Published 2009-05-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/asca-psa References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2009/05/its-never-too-late-to-ask-for-help.html) These PSA ads by Australian organization 'Adults Surviving Child Abuse' show that childhood abuse and traumas can stay with you a lifetime if you do not seek professional help. The ads show two side-by-side pictures of the same person as a kid and as an adult. Both images show the same physical injuries and bruises. The ads were photographed by Brock Elbank for ad agency Whybin\TBWA in Sydney, Australia. **Implications** - The two creative directors, Garry Horner and Matt Kemsley, along with the art director Janelle Shearer, did a great job producing the effective ad campaign. The emotional ads read "some wounds never heal" and are sure to get a knee-jerk response from the public. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 34% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Childhood Trauma Awareness:** Disruptive innovation opportunity: Develop innovative counseling and therapy techniques to address the long-lasting effects of childhood abuse and traumas. - **Mental Health Advocacy:** Disruptive innovation opportunity: Create platforms and technologies that raise awareness and support for survivors of childhood abuse, promoting access to professional help and counseling. - **Visual Storytelling in PSA Ads:** Disruptive innovation opportunity: Explore new ways of using visual storytelling techniques in public service announcement ads to effectively convey important social messages. ### Sectors Adopting This - **Counseling and Therapy:** Disruptive innovation opportunity: Develop technology-driven counseling and therapeutic services that cater specifically to survivors of childhood abuse and traumas. - **Mental Health Support Platforms:** Disruptive innovation opportunity: Build online platforms and mobile applications that connect survivors of childhood abuse with dedicated mental health professionals and support communities. - **Advertising and Marketing:** Disruptive innovation opportunity: Incorporate visual storytelling techniques and emotional impact into advertising campaigns to raise awareness about social issues and promote positive change. ## Related on Trend Hunter - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md) - [Perpetrator-Targeted Domestic Abuse Ads](https://www.trendhunter.com/trends/domestic-abuse-prevention-ad.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Emotional Short Films](https://www.trendhunter.com/trends/johnson-johnson.md) - [Love-Centric Public Service Announcements](https://www.trendhunter.com/trends/love-has-no-labels1.md)