# Neutral Australian Skincare Brands Asarai's Products are Inspired by the Australian Wilderness By Joey Haar | Published 2018-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/asarai References: [gcimagazine](http://www.gcimagazine.com/marketstrends/segments/skincare/video-Asarai-Australian-Skin-Care-Launches-in-the-United-States-474978823.html) & [asarai](https://www.asarai.com/) Asarai is a new skincare brand out of Los Angeles via Australia, and the company is using its Australian roots to form the backbone of its various products. The company currently offers six [gender-neutral products](https://www.trendhunter.com/trends/true-barrier-for-men), and it's relying on a combination of design and functionality to appeal to its target consumers. Asarai's bright yellow branding and minimal fonts help its products to pop off the shelf, and everything in its design is carefully constructed to remove any presumptions about gender targeting. Further, the products' various purposes respond to problems countenanced by all consumers, including skin cleansing, vitamin deficiencies, moisturizing. Asarai's products are all inspired by Australian ingredients. Perhaps the most noteworthy of those is the '[Earth Tones](https://www.trendhunter.com/trends/aloe-socks)' mask, which is made with [red clay from the Outback](https://www.trendhunter.com/trends/red-ochre). ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 40% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Australian-inspired Skincare:** Opportunity to source unique, eco-friendly ingredients from Australia to create skincare products that stand out in a crowded market. - **Gender-neutral Skincare:** Potential for appealing to a wider range of consumers by designing and promoting skincare products that are not limited by gender stereotypes. - **Design-driven Skincare:** Innovation opportunity in utilizing creative branding and packaging to enhance the appeal of skincare products and stand out in a competitive industry. ### Industries Being Reshaped - **Beauty and Personal Care:** Opportunity for companies to incorporate unique ingredients and innovative packaging designs to create skincare products in a crowded and competitive industry. - **Eco-friendly Products:** Opportunities in developing eco-friendly skincare products that prioritize environmental sustainability while maintaining high quality and effective results. - **Marketing and Advertising:** Prospects for marketing and advertising agencies to develop strategies for promoting gender-neutral, Australian-inspired, and design-driven skincare products to appeal to a wider range of consumers. ## Related on Trend Hunter - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md) - [Canadian Luxury Skincare Brands](https://www.trendhunter.com/trends/skincare-line-des.md) - [Sensorial Personal Care Products](https://www.trendhunter.com/trends/osana-naturals.md) - [Hormone-Friendly Ayurvedic Skincare Brands](https://www.trendhunter.com/trends/ayurvedic-skincare-brand.md) - [Plant-Derived Wilderness Skincare Companies](https://www.trendhunter.com/trends/wylder-organics.md) - [Science-Backed Skincare Brands](https://www.trendhunter.com/trends/kind-atoms-1.md) - [Premium Youth Skincare](https://www.trendhunter.com/trends/kinside.md) - [Guyanese Botanical Skincare Brands](https://www.trendhunter.com/trends/botanical-skincare-brand.md) - [Youth-Oriented Beauty Branding](https://www.trendhunter.com/trends/youthoriented-beauty.md)