# Rapper Retailer Campaigns Another A$ap Rocky Fashion Connection is Born By Katie Pagnotta | Published 2013-02-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/asap-rocky-fashion References: [highsnobiety](http://www.highsnobiety.com/2013/02/25/asap-rocky-in-raf-simons-rick-owens-apc-for-mr-porter/) & [mrporter](http://www.mrporter.com/Shop/AZDesigners) The A$ap Rocky fashion craze continues with the [rapper's latest deal](https://www.trendhunter.com/trends/randy-perez) to be the new face for online retailer Mr. Porter. In a series of enigmatic shots A$ap promotes the fashion and accessories available for purchase on the menswear site. Mr. Porter is one of the [leading men's online retailers](https://www.trendhunter.com/trends/luxury-menswear-campaign) and A$ap Rocky's rapping career is taking off. The retailer contacted and booked A$ap to appeal to his fans and followers. A$ap has developed a keen interest in the fashion scene and Mr. Porter made note of this. In the sensational photographs A$ap is styled wearing several of the industry's top labels including Maison Martin Margiela, Rick Owens and Raf Simons. The A$ap Rocky fashion saga continues and there will be plenty more where that came from. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 48% | Activity: 32% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Collaborations:** There is an opportunity for other retailers to leverage popular celebrities to promote their fashion and accessories. - **Online Menswear Retail:** The success of Mr. Porter demonstrates the potential for growth in the online menswear retail industry. - **Fashion Influencers:** Brands can capitalize on the influence of fashion-forward individuals like A$ap Rocky to reach a wider audience and drive sales. ### Where This Applies - **Fashion Retail:** Fashion retailers can adopt a strategy of collaborating with celebrities to increase brand visibility and drive sales. - **E-commerce:** Online retailers can focus on expanding their offerings in the menswear segment to tap into the growing demand. - **Social Media Marketing:** Brands can leverage fashion influencers on platforms like Instagram to create buzz and generate interest in their products. ## Related on Trend Hunter - [Rapper-Debut Eyewear Collections](https://www.trendhunter.com/trends/blacked-out-collection.md) - [Rapper Jewelry Brands](https://www.trendhunter.com/trends/pav-nite.md) - [Motorsport-Inspired Capsules](https://www.trendhunter.com/trends/aap-rocky-x-puma.md) - [Rapper Signature Dynamic Footwear](https://www.trendhunter.com/trends/mostro-disccord.md) - [Retro-Futuristic Rapper-Collab Footwear](https://www.trendhunter.com/trends/mostro-3d.md) - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [Rapper-Made Design Studios](https://www.trendhunter.com/trends/hommemade.md) - [Prickly Monochromatic Sleek Footwear](https://www.trendhunter.com/trends/mostro-3d-1.md) - [Exclusive Joint Fashion Capsules](https://www.trendhunter.com/trends/cherry-la.md)