# Realistic Cleansing Commercials The Asan Shower Gel 'Shower Like a Man' Ad is Revealing By Jamie Danielle Munro | Published 2011-06-28 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/asan-shower-gel-shower-like-a-man References: [copyranter.blogspot](http://copyranter.blogspot.com/2011/06/watch-man-wash-his-bare-ass-and-pee-in.html) & [montrealstateofmind](http://montrealstateofmind.com/2011/06/monday-ad-asan-shower-gel-shower-like-a-man/) For those men out there who realize that sensuously cleansing their body in the shower is unmanly, this Asan Shower Gel 'Shower Like a Man' commercial is sure to please. Winner at the Cannes Lion festival, this ad shows exactly what happens when [men take a shower](https://www.trendhunter.com/trends/bob-refillable-body-wash). The great part about this ad is that it makes fun of how contrived certain [men's cleanser commercials](https://www.trendhunter.com/trends/the-club-campaign) really are. The Asan Shower Gel 'Shower Like a Man' ad simply captures an everyday man cleansing himself, but the voice-over is done like a traditional ad with hilarious results. Check it out and beware of the bare bottom! **Implications** - With so many products on the market, consumers are looking for ways to emotionally connect with a commodity. Displaying a realistic perspective as a marketing tactic is a great way to gain trust with a customer and sell more products to these individuals in the future. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 69% | Activity: 89% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Realistic Advertising:** Capturing everyday activities in a humorous and relatable way can create emotional connections with consumers and increase product sales. - **Gender Stereotype Breakdown:** Challenging traditional notions of masculinity in advertising can appeal to a wider audience and encourage inclusivity. - **Satirical Marketing:** Using satire to expose the contrived nature of certain product commercials can generate buzz and engage consumers. ### Sectors Adopting This - **Personal Care Products:** Personal care brands can utilize realistic advertising to connect with consumers on a deeper emotional level and differentiate themselves in a highly competitive market. - **Advertising and Marketing:** The breakdown of traditional gender stereotypes in advertising presents an opportunity for marketers to create more inclusive and diverse campaigns. - **Film and Entertainment:** Satirical marketing campaigns can leverage humor and creativity to captivate audiences and create memorable brand experiences. ## Related on Trend Hunter - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Comedic Body Wash Ads](https://www.trendhunter.com/trends/moist-humor.md) - [Gamer Body Wash Campaigns](https://www.trendhunter.com/trends/irish-spring-nicesmelling-gaming-shower.md) - [Natural Men's Cleansing Solutions](https://www.trendhunter.com/trends/real-soap-body-wash.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Inspiring Daily Bodycare](https://www.trendhunter.com/trends/unleash-your-inner-shower.md) - [Honest Shaving Campaigns](https://www.trendhunter.com/trends/any-hair-anywhere.md) - [New Years Specific Campaigns](https://www.trendhunter.com/trends/unready-for-anything.md)