# Stylin' Flight Attendants The Asako Itono Video Look Book Breeds New Career-Influenced Styles By Tiana Reid | Published 2010-05-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/asaka-itono-video-look-book References: [nymag](http://nymag.com/daily/fashion/2010/05/the_japanese_flight_attendant.html) The ‘model-off-duty’ look is one of the most highly coveted, nonchalant looks in the fashion world, but the New York Magazine Asako Itono Video Look Book is giving the 'model-off-duty style' a run for its money. Asako Itono is a flight attendant for [Emirates Airlines](https://www.trendhunter.com/trends/emirates-2) and caught up with Jonah Green of New York Magazine for the fashion run-down. With Itono donning a [Burberry](https://www.trendhunter.com/trends/back-to-the-city) watch, patterned tights, leopard print flats, a wicker bag and an ultra casual fedora, '[flight attendant off-duty](https://www.trendhunter.com/trends/lufthansa-allegris-first-class-loungewear)' might be the next 'it' look. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 20% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Key Themes Behind This Trend - **Flight Attendant Fashion:** The concept of fashionable uniforms for flight attendants could be explored by airlines as a disruptive innovation opportunity. - **Career-influenced Style:** Brands could cater to people's professions and create collections based on the types of clothes people wear to work. - **Professional Athlete Style:** Given the popularity of athleisure and activewear, sportswear brands could explore creating collections based on what professional athletes wear off the field/court. ### Where This Applies - **Airline Industry:** Airlines could explore the potential of adding a fashion element to their cabin crew uniforms. - **Fashion Industry:** Fashion brands could explore creating collections based on different professions and lifestyles. - **Sportswear Industry:** Sportswear brands could explore creating collections based on professional athletes' off-duty styles. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Model-Off-Duty Essentials](https://www.trendhunter.com/trends/modeloffduty-essentials.md) - [Fashion-Inspired Luggage Campaigns](https://www.trendhunter.com/trends/jet-gala.md) - [Airline Safety Equipment Accessories](https://www.trendhunter.com/trends/upcycled-life-vests.md) - [Collaborative Luggage Bags](https://www.trendhunter.com/trends/stylish-suitcases.md) - [Upcycled Aircraft Luggages](https://www.trendhunter.com/trends/emirates-2.md) - [Fashion-Focused Substack Publications](https://www.trendhunter.com/trends/what-should-i-wear.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Airline-Branded Travel Loungewear](https://www.trendhunter.com/trends/emirates-3.md)