# Low-Alcohol Japanese Beers Asahi Super Dry Dry Crystal Has a 3.5% ABV By Michael Hemsworth | Published 2023-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/asahi-super-dry-dry-crystal References: [soranews24](https://soranews24.com/2023/08/28/japans-favorite-beer-asahi-super-dry-to-get-new-low-alcohol-spinoff/) & [asahibeer.co.jp](https://www.asahibeer.co.jp/news/2023/0823.html)  [Asahi](https://www.trendhunter.com/trends/national-sushi-day) Super Dry Dry Crystal is a new version of the widely popular Japanese that will provide drinkers with a [more mindful option](https://www.trendhunter.com/trends/chilly-ones-beer) to try out this fall. The beer is brewed with a 3.5% ABV versus the original 5% to give it a more approachable profile for consumers looking to reduce their intake of alcohol. The beer is reported to deliver a full, satisfying flavor profile thanks to the use off Polaris hops and a higher fermentation rate, which will combat against concerns that it could have a bland or watery taste compared to the original. The Asahi Super Dry Dry Crystal will hit retailers starting October 11, 2023 and responds to the changing dynamics within the alcohol industry as brands cater to consumers with [lower alcohol consumption preferences](https://www.trendhunter.com/trends/healthconscious-beer). Image Credit: [PR Times](https://prtimes.jp/main/html/rd/p/000001076.000016166.html) ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 49% | Activity: 28% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Mindful Alcohol Consumption:** As brands cater to consumers with lower alcohol consumption preferences, there is an opportunity for mindful alcohol options like low-alcohol Japanese beers to gain popularity. - **Flavorful Low-alcohol Beers:** Brewing low-alcohol beers with satisfying flavor profiles, like Asahi Super Dry Dry Crystal brewed with Polaris hops, presents a disruptive innovation opportunity in the beer industry. - **Catering to Changing Preferences:** Responding to changing dynamics within the alcohol industry, brands can tap into the market by offering more approachable and mindful options like low-alcohol Japanese beers. ### Where This Applies - **Alcohol:** As the alcohol industry evolves, there is a disruptive innovation opportunity for brands to cater to consumers with lower alcohol consumption preferences. - **Beverage:** The beverage industry can benefit from the introduction of more mindful options like low-alcohol Japanese beers that satisfy consumers' changing preferences. - **Retail:** Introducing new products like Asahi Super Dry Dry Crystal into the retail industry allows brands to meet the demand for low-alcohol options and cater to a wider range of consumers. ## Related on Trend Hunter - [Reimagined Easy-Drinking Lagers](https://www.trendhunter.com/trends/easydrinking-lager.md) - [Refreshing Low-ABV Lagers](https://www.trendhunter.com/trends/brewdog-cold-beer-lager.md) - [Japanese-Style Dry Lagers](https://www.trendhunter.com/trends/japanesestyle-dry-lager.md) - [Citrusy Alcohol-Free Beers](https://www.trendhunter.com/trends/michelob-ultra-zero-lime.md) - [Alcohol-Free Functional Mushroom Beers](https://www.trendhunter.com/trends/high-dry-lager.md) - [Refreshing Low-Alcohol Beers](https://www.trendhunter.com/trends/nirvana-brewery.md) - [Low-Calorie Non-Alcoholic Beers](https://www.trendhunter.com/trends/michelob-ultra-zero.md) - [Low-Cal Alcohol-Free IPAs](https://www.trendhunter.com/trends/superior-hazy-ipa.md) - [Approachable Alcohol-Free Brews](https://www.trendhunter.com/trends/alcohol-free-brews.md)