# Canadian-Crafted Premium Chocolates As We Do Chocolate is a Chef-Led, Bean-To-Bar Producer By Debra John | Published 2026-04-30 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/as-we-do-chocolate References: [aswedochocolates](https://aswedochocolates.com/) & [instagram](https://www.instagram.com/aswedochocolates/)  As We Do Chocolate Company Inc. has announced its launch as a Canadian-based, chef-led, [bean-to-bar chocolate producer](https://www.trendhunter.com/trends/singleorigin-cocoa-liquors), aiming to expand domestic capabilities within the [premium chocolate category](https://www.trendhunter.com/trends/lindt-chocolate-bar). Founded by chef Brandon Olsen and entrepreneur Michael Held, the company seeks to provide a scalable, locally produced alternative to imported premium chocolate, particularly for the hospitality and foodservice sectors. Canada’s chocolate market is "projected to exceed $5.4 billion in 2025, with much of the premium supply currently sourced from international producers." As We Do Chocolate is positioned to address this gap through high-quality production supported by advanced manufacturing technology. The company’s portfolio serves two primary segments: wholesale hospitality, offering chocolate pellets, cocoa butter, cocoa powder, and batons. In addition to this, the brand offers retail and corporate gifting, featuring [premium bars](https://www.trendhunter.com/trends/premium-milk-chocolate-bar) and customized products. Image Credit: As We Do Chocolate ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 69% | Activity: 76% | Freshness: 72% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Localized Premium Production:** Rising consumer preference for domestically made premium chocolate creates room for local brands to capture market share previously held by imports through provenance and supply-chain transparency. - **Chef-led Bean-to-bar Craftsmanship:** A movement toward chef-driven, bean-to-bar offerings elevates product differentiation opportunities based on culinary expertise, flavor development, and artisanal branding. - **Hospitality-focused Ingredient Supply:** Growing demand from hotels and restaurants for ready-to-use premium chocolate ingredients signals potential for specialized B2B supply models that integrate formulation, consistency, and scalability. ### Where This Applies - **Hospitality and Foodservice:** Consolidation of domestic premium chocolate supply could disrupt procurement practices in restaurants and hotels by enabling closer collaboration on menu innovation and cost control. - **Retail and Corporate Gifting:** Premium, locally produced bars and bespoke gifting options present opportunities to redefine luxury confectionery assortments and experiential retail moments. - **Food Manufacturing Technology:** Advances in scalable bean-to-bar manufacturing and processing technologies open pathways for domestic producers to match artisanal quality with industrial throughput. ## Related on Trend Hunter - [Professional Cultured Cocoa Chocolates](https://www.trendhunter.com/trends/culture-cocoa-chocolate.md) - [Sustainable Cocoa Cell Chocolates](https://www.trendhunter.com/trends/cellcultured-chocolate-bar.md) - [Heirloom Cocoa Bean Chocolates](https://www.trendhunter.com/trends/beyond-good-microbatch-collection.md) - [Cultured Cocoa Chocolates](https://www.trendhunter.com/trends/puratos.md) - [Irish Queen-Inspired Rebranding Initiatives](https://www.trendhunter.com/trends/seattle-chocolate.md) - [Canadian Chocolatier Grocery Ranges](https://www.trendhunter.com/trends/purdys-chocolatier-products.md) - [Ethical Hot Cocoa Mixes](https://www.trendhunter.com/trends/luxury-hot-chocolate-collection.md) - [Artisan Bakery-Ready Chocolates](https://www.trendhunter.com/trends/organic-chocolate-pieces.md) - [Duchess-Curated Chocolates](https://www.trendhunter.com/trends/as-ever-chocolate.md)