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# Soap Opera Furniture Ads
The 'As the Room Turns' Ad Draws Inspiration from Daytime TV

By Katherine Pendrill | Published 2016-07-29 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/as-the-room-turns
References: [la-z-boy](http://www.la-z-boy.com/content/NowFeaturing/ViewOurTVAds) & [youtube](https://www.youtube.com/watch?v=YYi1pUfawUM)

In a recent ad titled 'As the Room Turns,' [La-Z-Boy Furniture](https://www.trendhunter.com/trends/do-not-disturb-decor) draws inspiration from daytime TV in order to add a touch of humor to the process of shopping for furniture. With the help of supermodel Brooke Shields, the ad puts a playful twist on a popular soap opera.

In As The Room Turns, Shields is seen having a dramatic encounter with a man who refuses to believe that the furniture around her was designed by La-Z-Boy. The commercial plays on several different soap opera cliches such as drinks being thrown and affairs with long-lost twins. Although short, the humorous content quickly draws viewers in and keeps them engaged long enough to hear the plug for La-Z-Boy Furniture.

The clever ad demonstrates that [humorous can be a compelling way](https://www.trendhunter.com/trends/cushiest-internship-in-america) to catch a viewer's attention, even when it is only loosely related to the product at hand.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 35% | Activity: 5% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### Why This Trend Is Growing

- **Humorous Advertisements:** Businesses across various industries can increase engagement by incorporating humor into their advertisements.
- **Incorporating Pop Culture References:** By incorporating pop culture references into their advertisements, companies can appeal to a wider audience and increase brand recognition.
- **Product Placement in Entertainment:** Businesses can leverage product placement in entertainment to increase awareness and create new marketing opportunities.

### Industries Being Reshaped

- **Furniture Retail:** Furniture retailers can use humorous advertisements to set themselves apart in a competitive market and create strong brand awareness.
- **Advertising and Marketing:** Marketing and advertising agencies can help clients stand out by incorporating pop culture references and humor into campaigns.
- **Entertainment:** TV shows and movies can use product placement to generate new revenue streams and promote product awareness for businesses in various industries.

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