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# Minimalist Soccer Kits
AS Monaco's New Nike Kit Fuses Retro Sentimentality with Modern Design

By Rahul Kalvapalle | Published 2014-05-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/as-monaco
References: [sbnation](http://www.sbnation.com/soccer/2014/5/19/5729570/nike-as-monaco-macron-kit) & [nikeinc](http://nikeinc.com/news/nike-and-as-monaco-announce-new-partnership-and-home-kit)

'Nouveau-riche' French soccer team AS Monaco announced that [Nike](https://www.trendhunter.com/trends/nostalgic-soccer-jersey) will be the club's official supplier of [match kits, training kits and equipment](https://www.trendhunter.com/trends/venezia-fc-x-nocta-2526) starting from the 2014-15 season. Along with the announcement, AS Monaco and Nike revealed the club's kit for next season, which uses a simple design consisting of red and white diagonal halves.

AS Monaco stars Radamel Falcao, Eric Abidal and Geoffrey Kondogbia were among the players who unveiled the [new home kit](https://www.trendhunter.com/trends/home-kit-collection) at the La Turbie training center, which overlooks the Principality of Monaco.

Unlike recent versions of the kit, which sported a red sleeve and a white sleeve, this new version features white sleeves on both sides. This is reminiscent of AS Monaco's kit from 1960, which was the first time the team wore the red-and-white diagonal halves design as well as the first time the club won the French championship.

The shirt has a red polo neck collar, and boasts a refreshed club crest to symbolize the start of an exciting new era for AS Monaco.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 5% | Activity: 21% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Key Themes Behind This Trend

- **Retro-inspired Soccer Kits:** Opportunity to create modern designs with a nod to nostalgic elements in soccer kits.
- **Minimalist Design:** Growing trend of simplifying soccer kit designs for a sleek and modern look.
- **Collaboration Between Sports Team and Supplier:** Increasing partnerships between sports teams and suppliers present opportunities for innovation in kit design and technology.

### Where This Applies

- **Fashion and Apparel:** Potential for fashion brands to enter the soccer kit market with innovative designs and materials.
- **Sports Equipment Manufacturing:** Opportunity for sports equipment manufacturers to develop advanced materials and technologies for soccer kits.
- **Professional Sports Teams:** Sports teams can explore collaborations with designers and suppliers to create unique and marketable soccer kits.

## Related on Trend Hunter

- [Nostalgic Soccer Jersey Designs](https://www.trendhunter.com/trends/nostalgic-soccer-jersey.md)
- [Singer-Backed Modern Football Kits](https://www.trendhunter.com/trends/venezia-fc-1.md)
- [Monochrome Football Jerseys](https://www.trendhunter.com/trends/paris-saintgermain-and-jordan-brand.md)
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- [Striking Club Apparel](https://www.trendhunter.com/trends/venezia-fc-third-jersey.md)
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- [Next-Gen National Kits](https://www.trendhunter.com/trends/2026-home-kit.md)
- [Bespoke Jersey Designs](https://www.trendhunter.com/trends/home-kit-collection.md)
- [Cultural Away Jersey Drops](https://www.trendhunter.com/trends/nocta-x-venezia-fc.md)
