# Minimalist Soccer Apparel The Latest AS Monaco Kit Celebrates the Team's Heritage and Future By Rahul Kalvapalle | Published 2014-08-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/as-monaco-kit References: [footyheadlines](http://www.footyheadlines.com/2014/05/new-nike-as-monaco-14-15-kit.html) & [nikeinc](http://nikeinc.com/news/nike-unveil-as-monaco-third-kit-the-season2014-15) [Nike](https://www.trendhunter.com/trends/venezia-fc-1) has unveiled the new third-rung AS Monaco kit for the upcoming 2014-15 season. The kit aims to remind soccer fans of the club's illustrious history as well as their bright future under new, well-monied owners. The [new AS Monaco kit](https://www.trendhunter.com/trends/home-kit-collection) is clean white adorned with simple but beautifully deep red cuffs and a red V-neck collar. The shirt features a new and modernized club crest to symbolize this exciting new era in the team's history. The new crest retains the red and white strips from the flag of Monaco, but has a sharper design with a brighter gold border. The kit's shorts are red, while the socks are red with a white band and a wide red stripe of chevrons in the rear. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 28% | Activity: 11% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Soccer Apparel:** There is an opportunity for brands to create minimalist soccer apparel that combines simplicity and elegance with a focus on heritage and symbolism. - **Modernized Club Crest:** The redesign of club crests offers an opportunity to create a fresh identity that represents a team's history and future, appealing to both traditional and modern fan bases. - **Bold Color Accents:** Incorporating bold color accents, like deep red cuffs and a red V-neck collar, into sportswear designs can create visually striking apparel that captures attention on and off the field. ### Where This Applies - **Sportswear:** Sportswear brands can capitalize on the trend of minimalist and modernized designs in soccer apparel, catering to both athletes and fashion-conscious consumers. - **Professional Sports:** Professional sports organizations can explore opportunities to refresh their team's aesthetics with modernized club crests and apparel designs, creating excitement among fans and attracting new supporters. - **Athletic Footwear:** The demand for soccer apparel with bold color accents opens up opportunities for athletic footwear brands to create complementary shoes that match the vibrant design trends. ## Related on Trend Hunter - [Striking Club Apparel](https://www.trendhunter.com/trends/venezia-fc-third-jersey.md) - [Singer-Backed Modern Football Kits](https://www.trendhunter.com/trends/venezia-fc-1.md) - [Monochrome Football Jerseys](https://www.trendhunter.com/trends/paris-saintgermain-and-jordan-brand.md) - [Nostalgic Soccer Jersey Designs](https://www.trendhunter.com/trends/nostalgic-soccer-jersey.md) - [Tuxedo-Inspired Soccer Jerseys](https://www.trendhunter.com/trends/aik-and-nike.md) - [Cultural Away Jersey Drops](https://www.trendhunter.com/trends/nocta-x-venezia-fc.md) - [Minimal Greek Football Kits](https://www.trendhunter.com/trends/athens-kallithea-fc.md) - [Weather-Inspired Sporty Kits](https://www.trendhunter.com/trends/the-manchester-city-third-kit.md) - [Rose-Centric Sports Kits](https://www.trendhunter.com/trends/real-madrid.md)