# Curated Home Pantry Goods Meghan Markle Introduces the New As Ever Brand of Home Goods By Amy Duong | Published 2025-04-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/as-ever References: [instagram](https://www.instagram.com/aseverofficial/?utm_source=ig_embed&ig_rid=a92ce123-6ae1-4fe8-9e7d-8d2668603ef5)  Meghan Markle introduces her new brand dubbed As [Ever](https://www.trendhunter.com/trends/ever-skincare) as the Duchess of Sussex curates a collection of home and pantry goods. The brand releases jams and crepes, all of which contribute to the notion of a comfortable and cozy lifestyle. There is a sense of her Montecito sensibilities as the launch pairs [elevated packaging](https://www.trendhunter.com/trends/higgidy) with the homey concept. The brand's logo also gives a slight nod to the Duke and Duchess's home in Montecito. The inaugural collection features a raspberry jam, wildflower honey, flower petal garnishes, and some French-style crepe shortbread cookie mixes. The spotlight hits the raspberry jam as Markle notes that it is the 'cornerstone' of the brand. All of the products are in a keepsake packaging to focus on sustainability and high quality. Image Credit: Instagram, @aseverofficial ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 67% | Activity: 75% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Elevated Home Pantry Aesthetics:** The integration of elegant packaging with everyday home goods presents a unique way to make pantry staples not only functional but also visually appealing. - **Sustainable Keepsake Packaging:** The emphasis on reusable and beautifully designed packaging highlights a growing trend of sustainability merging with luxury in product presentation. - **Celebrity-influenced Lifestyle Brands:** Meghan Markle’s entrance into the home goods market underscores a trend of celebrities leveraging personal brand narratives to shape consumer product lines. ### Industries Being Reshaped - **Gourmet Food Products:** The market for artisanal home pantry items like jams and cookies continues to grow, driven by consumer desire for both taste and quality. - **Home Decor and Lifestyle:** The intersection of home goods with aesthetic design offers new opportunities for lifestyle brands to expand their influence on home living spaces. - **Sustainable Packaging Solutions:** Innovations in eco-friendly packaging in luxury goods are shaping industry standards, as consumers increasingly prioritize environmental responsibility. ## Related on Trend Hunter - [Holiday Lifestyle Capsules](https://www.trendhunter.com/trends/as-ever-holiday.md) - [Frozen Wine Desserts](https://www.trendhunter.com/trends/ros-popsicles.md) - [Modern Baking-Inspired Brand Refreshes](https://www.trendhunter.com/trends/cravings-by-chrissy-teigens.md) - [Chic Private Retailer Housewares](https://www.trendhunter.com/trends/arch-studio-home-collection.md) - [Expansive Private Label Housewares](https://www.trendhunter.com/trends/michaels-brands.md) - [Posh Branded Baking Products](https://www.trendhunter.com/trends/general-mills-x-bridgerton.md) - [Cozy Cottage-Inspired Furnishings](https://www.trendhunter.com/trends/stacey-solomon.md) - [Sophisticated Supermarket Sub-Brands](https://www.trendhunter.com/trends/exceptional.md) - [British-Inspired Tabletop Capsules](https://www.trendhunter.com/trends/marquee-brands.md)