# Vintage Pastel Coveralls Madewell and As Ever NYC Collaborated on These Dreamy Pieces By Ell Smith | Published 2018-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/as-ever-nyc References: [hypebae](https://hypebae.com/2018/2/madewell-as-ever-nyc-collection-jumpsuit-coverall) & [madewell](https://www.madewell.com/madewell_feature/onlineexclusives/dresses/PRD~H6923/H6923.jsp?Nbrd=M&Nloc=en_US&Nrpp=48&Npge=1&Ntrm=as+ever&isSaleItem=false&color_name=DAWN%20MIST&isFromSearch=true&isNewSearch=true&hash=row0) In its [newest collaboration](https://www.trendhunter.com/trends/amo-denim), [Madewell](https://www.trendhunter.com/trends/madewell-x-one-of-these-days) and As Ever NYC drew inspiration from classic Americana and [vintage 60s designs](https://www.trendhunter.com/trends/vintage-styles), to bring consumers a whimsical collection that's full of pastel colors and flattering silhouettes. The adorable line is comprised of one-piece coveralls that have been updated with a modern twist. Arriving in blue, white and light pink these form fitted designs are perfect for the modern fashionista on-the-go. Each vintage bodysuit features two front pockets and button closures, making for a utility-focused piece that doesn't compromise style. To make the line even more enticing, the designs are available in a long pant, and short version, making for year-round options. The entire collection will be available as of February 13th. Image Credit: As Ever NYC ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 9% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Vintage-inspired Coveralls:** Opportunity for companies to collaborate and bring modern twists to classic designs. - **Pastel Color Clothing:** Possibility to explore more pastel color options in clothing lines. - **Utility-focused Fashion:** Potential for companies to create more practical fashion pieces without sacrificing style. ### Where This Applies - **Fashion:** Opportunity for fashion brands to collaborate and create unique, vintage-inspired designs. - **Retail:** Potential for retailers to incorporate pastel colors and utility-focused designs into their clothing lines. - **E-commerce:** Possibility for e-commerce stores to feature trendy pastel-color clothing options for consumers looking for practical yet stylish fashion choices. ## Related on Trend Hunter - [Multimedia Artist Menswear Capsules](https://www.trendhunter.com/trends/madewell-x-one-of-these-days.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md) - [Alpine-Inspired Fashion Collections](https://www.trendhunter.com/trends/madewell-the-chalet-shop.md) - [Versatile Summer Rompers](https://www.trendhunter.com/trends/hadley-romper.md) - [Collaborative Valentine's Day Capsules](https://www.trendhunter.com/trends/amo-denim.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md)