# Horizontal Breakfast Toasters The Arzum Firrin Toaster Allows You to Toast Your Bread Horizontally By Tia Clarke | Published 2013-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/arzum-firrin-toaster References: [incrediblethings](http://www.incrediblethings.com/tech/horizontal-toaster-is-new-toast-technology/) & [foodiggity](http://www.foodiggity.com/horizontal-toaster-should-help-cut-down-on-electrocutions/) This revolutionary new [Arzum](https://www.trendhunter.com/trends/arzum-okka-minio-jet) Firrin Toaster will change the way you eat breakfasts forever. No more sticking your fork or knife into the toasters electrical components and giving yourself an electric shock before you've even had your morning cup of joe. With this forward-thinking toaster, future breakfasts will be a hassle-free walk in the park. Simply slide your toast in the side and pull it out whenever you want to check if it has burned. Another neat thing about this toaster is that you can clean the [crumb tray](https://www.trendhunter.com/trends/balmuda-toaster-pro) with ease, instead of having to shake your toaster upside down. If you're a person (or maybe it's just me) that usually burns your toast about three times in the mornings, before getting it right, then the Arzum Firrin Toaster could make your life that little bit sweeter. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 53% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Horizontal Toasters:** Disruptive innovation opportunity: Develop a horizontal toaster that includes advanced features such as variable browning settings and automatic toast ejection. - **Effortless Cleaning Appliances:** Disruptive innovation opportunity: Create appliances with easy-to-clean features, like removable crumb trays, that simplify maintenance and enhance user experience. - **Smart Kitchens:** Disruptive innovation opportunity: Integrate smart technology into kitchen appliances, allowing users to monitor and control them remotely using smartphones or voice assistants. ### Who This Affects Most - **Home Appliances:** Disruptive innovation opportunity: Explore new ways to improve and innovate kitchen appliances, catering to consumer demands for convenience and efficiency. - **Consumer Electronics:** Disruptive innovation opportunity: Combine consumer electronics with kitchen appliances to create smart, connected devices that enhance user experience and streamline daily routines. - **Food and Beverage:** Disruptive innovation opportunity: Develop innovative products and services that align with changing breakfast habits and cater to the evolving needs of consumers. ## Related on Trend Hunter - [Minimalist One-Slice Toasters](https://www.trendhunter.com/trends/toast-appliance.md) - [Multi-Position Bread Toasters](https://www.trendhunter.com/trends/taurus-toaster-30.md) - [Touchscreen Interface Smart Toasters](https://www.trendhunter.com/trends/toasty-one.md) - [Precision Touchscreen-Enabled Toasters](https://www.trendhunter.com/trends/tineco-toasty-one.md) - [Rocking Robotic Toaster Appliances](https://www.trendhunter.com/trends/robot-toaster.md) - [Modern WiFi-Equipped Toasters](https://www.trendhunter.com/trends/revolution-cooking.md) - [Modern Smart Toasters](https://www.trendhunter.com/trends/instaglo-toaster.md) - [Optic Sensor Smart Toasters](https://www.trendhunter.com/trends/breville-eye-q-auto.md) - [Modern Japanese Toasters](https://www.trendhunter.com/trends/japanese-toaster.md)