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# Medieval Fairytale Gowns
Arzhiyeva Sisters' Creations Inspired by Traditional Chechen Dress

By Katie Cordrey | Published 2010-05-02 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/arzhiyeva-sisters
References: [themoscowtimes](http://www.themoscowtimes.com/news/article/muslim-inspired-fashion-on-chechen-catwalk/405129.html) & [ibtimes](http://www.ibtimes.com/contents/20100429/muslim-inspired-fashion-flaunted-russias-chechnya.htm)

The local Chechen government commissioned the Arzhiyeva sisters to create [Muslim-inspired fashion](https://www.trendhunter.com/trends/leana-deeb), then showed it in Grozny last week. The Arzhiyeva sisters designed Eastern-inspired floor-length gowns in jewel-toned colors with accents of [heavy embroidery and metallic trims](https://www.trendhunter.com/trends/azza-fahmy). Complete with hijab-framed faces, the ensembles are reminiscent of medieval fairytale gowns.

The Arzhiyeva sisters’ creations were shown in Grozny, Chechnya, where [Islamic](https://www.trendhunter.com/trends/nakkas-boytu) extremism has fueled separatist wars with Moscow. The medieval fairytale gowns are part of the designers’ second fashion show collection.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 48% | Activity: 67% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Muslim-inspired Fashion:** The trend towards integrating traditional Islamic dress components into contemporary fashion designs creates opportunities for disruption in the fashion industry.
- **Floor-length Gowns:** The resurgence of floor-length gowns as a mainstream fashion item creates opportunities for disruption in the fashion industry.
- **Embroidery and Metallic Trims:** The use of embroidery and metallic trims in modern fashion designs creates opportunities for disruption in the textile industry.

### Sectors Adopting This

- **Fashion Design:** The rise of Muslim-inspired fashion creates opportunities for designers to incorporate traditional elements in contemporary designs and reach new markets.
- **Textile Manufacturing:** The increasing demand for heavy embroidery and metallic trims creates opportunities for textile manufacturers to develop innovative materials that can handle delicate designs and intricate details.
- **Event Planning:** The popularity of themed events, such as medieval fairytale balls, creates opportunities for event planners to differentiate themselves by incorporating unique, culturally-inspired elements.

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