# Mini Calendar People Arwey Functional Notebooks Bring Appointments to Life By Rachel | Published 2009-08-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/arwey-functional-notebooks References: [notcot.org](http://www.notcot.org/post/24039/) & [behance.net](http://www.behance.net/Gallery/fun_ctional-notebooks/283123) Showing you'll never miss an appointment with their [planners](https://www.trendhunter.com/trends/lighthouse-calendar), Cem Has created a line of [advertisements](https://www.trendhunter.com/trends/nobody-reads-ads) for Arwey Functional Notebooks that bring the appointments to life with [miniature people](https://www.trendhunter.com/trends/world-of-miniverse). The fun ads by Cem Has show a party (complete with party hats), shopping, and a kid doing his homework, all appointments that were brought to life by the miniatures. A cute ad line for Arwey Functional Notebooks for sure. **Implications** - A simple way for businesses to capture the attention of potential buyers or consumers is by transforming typically dull or mundane day-to-day tasks to embody thrilling or exciting qualities. Businesses who are able to provide consumers with easily accessible momentary escapes from daily responsibilities will appeal to a wide range of consumers. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 57% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Miniature Transformations:** Businesses transforming mundane tasks into exciting or thrilling experiences to capture attention. - **Appointment Personalization:** Personalizing appointments using creative and innovative methods to increase engagement. - **Functional Notebook Advertising:** Creative approaches to notebook advertising with fun and lively miniature people. ### Sectors Adopting This - **Stationery and Office Supplies:** Industry players can innovate and personalize notebooks and stationery to add value and fun to their products. - **Advertising:** Ad agencies can consider utilizing miniature people to make their campaigns more engaging and emotionally appealing, attracting a wider range of consumers. - **Toy and Collectibles:** This industry can incorporate miniature people into their products and capitalize on the trend of portraying everyday moments in miniature form. ## Related on Trend Hunter - [Miniature Collectible Campaigns](https://www.trendhunter.com/trends/worlds-smallest.md) - [Miniaturized Product Art Photographs](https://www.trendhunter.com/trends/small-muji.md) - [Ultra-Playful Planner Designs](https://www.trendhunter.com/trends/planner-designs.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Analog Creativity-Inspired Installations](https://www.trendhunter.com/trends/unleash-your-genius.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md)