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# Ghoulishly Girly Drawings
These Arwassa (Yolanda Perez) Illustrations are Inscrutable

By Josh Triantafilou | Published 2012-05-14 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/arwassa-illustrations
References: [characterdesignserved](http://www.characterdesignserved.com/gallery/Psique/693908) & [arwassa](http://arwassa.com/)

These illustrations by Arwassa (also known as Yolanda Perez), titled ‘Psique,’ are more than just eye-catching.

The Spanish artist describes her artwork as an exploration of the "girly world." That is, a world full of smiling faces but sinister intentions, sensitivity and voraciousness. This complexity of character is realized visually in her illustrations through [fairy-like characters](https://www.trendhunter.com/trends/anima) that smile with viscous fangs and inscrutable intentions. Arwassa explains that within the worlds of her illustrations, these characters are sovereign; although, it is unclear whether they are malicious tyrants or well-intentioned queens -- this is left for the viewer to decide.

Arwassa has expanded her range of skills to include toy design. These illustrations could be adapted well into such a medium; despite their psychological underpinnings, the drawings possess all the [cute, cartoonish qualities](https://www.trendhunter.com/trends/zsiga-care-bears) one would normally expect to see in toy design.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 40% | Activity: 21% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What's Driving This Trend

- **Girly-horror Fusion:** There is an emerging trend of combining girly aesthetics with elements of horror, creating a visually striking and psychologically intriguing fusion.
- **Character Ambiguity:** Artists and designers are exploring the use of characters with ambiguous intentions, blurring the line between good and evil and allowing viewers to interpret their motives.
- **Art-to-toy Adaptation:** The adaptation of artistic illustrations, like those by Arwassa, into toy design is a disruptive opportunity to bring psychological depth and complexity to cute and cartoonish products.

### Who This Affects Most

- **Art:** The art industry can take inspiration from Arwassa's girly-horror fusion illustrations to explore new avenues for visual expression and challenge the norms.
- **Design:** Toy designers can consider incorporating elements of character ambiguity, as seen in Arwassa's work, to create toys that engage children's imagination and foster creative storytelling.
- **Entertainment:** The entertainment industry, including movies and animation, can explore the potential of the girly-horror trend to captivate audiences with visually striking and psychologically intriguing narratives.

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