# Gluten-Free Flour Products Arva Flour Mills Has Just Launched a Full Gluten-Free Lineup By Katherine Pendrill | Published 2023-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/arva-flour-mills References: [bakingbusiness](https://www.bakingbusiness.com/articles/59354-arva-flour-introduces-gluten-free-products)  Arva Flour Mills, a brand that bears the title of the oldest continuously operating water-powered commercial flour mill in North America, recently acquired the gluten-free brand Full of [Beans](https://www.trendhunter.com/trends/ms-better-with-beans) and now it's launching a full gluten-free lineup under the Arva Flour Mills brand. As Mark Rinker, Owner of Arva Flour Mills explains, "The addition of our gluten-free line will further fuel growth of our brand.” Now available as Arva Flour Mills products, the Full of Beans gluten-free line of products contains eight flour-based products. There's an [all-purpose flour](https://www.trendhunter.com/trends/gluten-free-oat-flour) that can be substituted 1:1 in just about any recipe, and then there are also various [gluten-free baking mixes](https://www.trendhunter.com/trends/gluten-free-double-chocolate-brownie), including a spicy carrot cake mix and a raisin muffin mix. To ensure these products do not come into contain with Arva Flour Mills' other gluten-based flavors, the new gluten-free line will be both produced and packaged off-site at a facility that is dedicated to gluten-free production. Image Credit: Arva Flour Mills ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 41% | Activity: 52% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gluten-free Flour Products:** Opportunity for disruptive innovation: Develop innovative and delicious gluten-free flour products to cater to the growing demand for gluten-free options. - **Expansion of Gluten-free Product Lines:** Opportunity for disruptive innovation: Create a wide range of gluten-free products to meet the diverse needs and preferences of consumers seeking gluten-free options. - **Dedicated Facilities for Gluten-free Production:** Opportunity for disruptive innovation: Establish dedicated facilities for gluten-free production to ensure the safety and quality of gluten-free products. ### Industries Being Reshaped - **Flour Milling Industry:** Opportunity for disruptive innovation: Incorporate gluten-free milling technologies and processes to produce high-quality gluten-free flours. - **Bakery Industry:** Opportunity for disruptive innovation: Develop gluten-free baking mixes and flour-based products to meet the rising demand for gluten-free options in the bakery industry. - **Food Manufacturing Industry:** Opportunity for disruptive innovation: Invest in gluten-free production facilities and technologies to expand product offerings and cater to the gluten-free market. ## Related on Trend Hunter - [Gluten-Free Flour Blends](https://www.trendhunter.com/trends/glutenfree-flour-blend.md) - [Allergen-Free Egg Substitutes](https://www.trendhunter.com/trends/ardent-mills.md) - [High-Quality Organic Flours](https://www.trendhunter.com/trends/organic-flours.md) - [High-Fiber Baking Mixes](https://www.trendhunter.com/trends/goodwheat-mixes.md) - [Multi-Purpose Wellness Flours](https://www.trendhunter.com/trends/multi-purpose-flour.md) - [Gluten-Free Product Lines](https://www.trendhunter.com/trends/farmers-rice-cooperative.md) - [Nutrient-Dense Baking Flours](https://www.trendhunter.com/trends/gluten-free-oat-flour.md) - [Grain-Free Pancake Mixes](https://www.trendhunter.com/trends/grainfree-pancake-mix.md) - [Farmer-Supporting Baking Mixes](https://www.trendhunter.com/trends/gluten-free-baking-mixes.md)